Market Planning Analyst

Dollar General • Goodlettsville, TN

7d

About The Position

The Market Planning Analyst is responsible for leading strategic market planning initiatives across a regional territory typically spanning four to five states. This role drives long-term growth by identifying, evaluating, and recommending optimal store locations while developing annual market plans that align with the company's growth objectives and real estate strategy.

Requirements

• Ability to think analytically and spatially to develop sound, actionable, and strategic recommendations.
• Understanding of financial metrics, investment analysis, and accounting principles.
• Proven ability to gather, manage, manipulate, and analyze data from multiple sources to support decision-making.
• Experience utilizing GIS technologies (ESRI ArcMap/ArcPro specifically), mapping tools, and spatial analysis techniques.
• Working knowledge and use of Microsoft Office applications (Excel functions and formulas, Power BI, Smartsheet, etc.).
• Proven communication and presentation skills with the ability to confidently explain findings and address stakeholder questions.
• Strong organizational skills with the ability to manage multiple priorities and deliver high-quality results in a fast-paced environment.
• Ability to collaborate effectively across cross-functional teams and influence business decisions through data-driven insights.
• Detail-oriented individual who can produce quality work with limited need for revisions.
• Bachelor’s degree from an accredited college or university in Business, Finance, GIS, or related field.

Nice To Haves

• At least 1 year of experience in strategic analysis/planning, business analytics, site selection, and financial analysis/forecasting preferred.

Responsibilities

• Lead site selection and sales forecasting activities for new stores and relocation opportunities across a multi-state territory.
• Evaluate proposed locations using demographic, psychographic, competitive, and real estate data, leveraging proprietary forecasting models and market expertise to develop accurate sales projections and actionable recommendations.
• Ensure opportunities align with strategic growth objectives, competitive positioning requirements, and corporate financial performance thresholds.
• Develop and execute comprehensive market growth strategies for assigned territories by identifying, evaluating, and prioritizing new store and relocation opportunities.
• Build and maintain a robust pipeline of viable projects through market analysis, opportunity scoring, and strategic planning, while partnering with Real Estate Managers to successfully execute annual development plans.
• Provide analytical consulting and decision support for cross-functional initiatives requiring advanced spatial, financial, and market analysis.
• Conduct research and develop recommendations for projects including competitor impact assessments, store closure and transfer analyses, acquisition evaluations, market entry strategies, disaster recovery analyses, and regional optimization initiatives.
• Manage store asset optimization strategies throughout the assigned territory by evaluating relocation, remodel, and reinvestment opportunities.
• Analyze lease terms, store performance, profitability metrics, real estate characteristics, and competitive dynamics to maximize portfolio value and support long-term market growth objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level