Market Manager (Downstream)

STERIS Corporation•Mentor, OH

18h•$107,525 - $130,500•Hybrid

About The Position

The Downstream Market Manager commercializes and maximizes the performance of assigned portfolios and/or products. The role translates upstream product strategy into positioning, messaging, and go-to-market plans intended to drive adoption, revenue growth, and market share. It maintains a strong understanding of market trends, Customer needs, and competitive dynamics, and partners cross-functionally with Sales, Product Management, and Marketing Communications to ensure effective commercialization and execution. The position is based in Mentor, Ohio, with a hybrid schedule requiring onsite work three days per week. Domestic travel is 30%, and international travel is 10–15%.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 5 years of related brand and/or communications experience.
Ability to travel domestically and internationally.
Excellent analytical and critical thinking skills.
Strong written and oral communication skills.
Excellent interpersonal skills, including the ability to work with individuals at different organizational levels.
Ability to manage multiple conflicting deadlines while delivering quality work on time.
Proven experience in downstream or commercial marketing; medical device or healthcare industry experience is preferred.
Demonstrated ability to lead launches, campaigns, and portfolio execution in partnership with Sales.
Data-driven decision-making ability with strong analytical and communication skills.
Comfort operating in a fast-paced, cross-functional environment.

Nice To Haves

Master's or MBA degree.
Healthcare industry or sector experience.
Medical device marketing experience.
Experience working in a highly regulated industry.
International business and marketing experience.

Responsibilities

Lead downstream brand strategy and execution for assigned products across the commercialization lifecycle.
Translate upstream product intent into value propositions, positioning, and core messaging by Customer segment.
Ensure consistent brand expression across commercial channels and field-facing assets and materials.
Develop and execute integrated go-to-market plans for product launches, line extensions, and portfolio initiatives.
Lead commercial readiness activities, including messaging frameworks, training, sales tools, launch plans, and deployment timing.
Manage post-launch execution, optimization, and performance tracking.
Interpret Voice of Customer insights to refine messaging, positioning, and selling strategies.
Partner with Sales and Marketing Communications to validate the resonance of messaging and value propositions.
Provide market insights to upstream Product Management teams to inform future product requirements.
Serve as the primary marketing partner to Sales for assigned portfolios.
Collaborate with Sales Enablement on messaging, value-based selling tools, and training programs.
Develop content input for sales enablement materials and support priority Customer engagements, tradeshows, sales meetings, and commercial initiatives as needed.
Monitor the competitive landscape, including claims, pricing strategies, and selling approaches.
Analyze campaign effectiveness, adoption trends, and revenue performance.
Adjust commercial tactics to maximize near- and mid-term business results.
Partner with upstream Product Management to commercialize pipeline products effectively and on time.
Align with upstream Product Management on forecasting assumptions and ensure downstream launch readiness.