Market Manager - Must be based in Salt Lake City, UT
About The Position
The Vita Coco Company, founded in 2004, is a leading producer of coconut water with a global presence. In 2021, it became a publicly traded Public Benefit Corporation, focusing on ethical, sustainable products that uplift communities and protect the planet. Certified as a B Corporation™ in 2022, Vita Coco is committed to operating as a force for good and delivering better-for-you products. The company is headquartered in New York City with international offices and is Nasdaq-listed (COCO). Their values emphasize a human-first approach, a belief in the impossible, a united will to win, and a commitment to being part of something bigger by uplifting communities.
Requirements
- 3+ years of experience working in sales or field execution within a CPG and/or DSD environment
- Proven ability to manage distributor relationships and drive in-market execution.
- Strong communication, organizational, and follow-through skills
- Comfort using data, scorecards, and reporting tools to inform decisions
- Ability to influence without authority and hold partners accountable
- Build strong relationships with distributor partners and internal teams.
- Influence cross-functional partners, drive execution, and align with stakeholders.
- Take accountability for market performance, proactively identifying gaps and implementing solutions.
- Provide hands-on leadership in the field, supporting Retail Sales Managers, through coaching, guidance, and development.
- Assess market dynamics, identify growth opportunities, and develop clear strategies that drive volume, distribution, and retail execution.
Responsibilities
- Lead efforts to achieve revenue, depletion, distribution, and retail execution goals by improving performance with distributor partners in the assigned Market.
- Report to the Director of Sales, identify opportunities, influence distributors, and hold them accountable for execution.
- Develop Distributor Business Plans at all branches to ensure alignment on business objectives (annually, quarterly, and monthly).
- Lead innovation launches.
- Drive execution to achieve volume, distribution, and retail execution targets.
- Manage market blitzes and develop strategies for prioritization and execution.
- Create action plans to address gaps in performance.
- Manage all POS needs and ensure proper and timely execution.
- Provide consistent communication around performance against distribution targets and display programs.
- Conduct business reviews and establish the appropriate cadence for each.
- Generate reports as needed for local markets.
- Lead Retail Sales Managers to manage important retail outlets (where applicable).
- Guide activity, provide performance feedback, and recommend development plans.
- Build and maintain relationships with distributors to increase share of mind across all levels of their organizations.
- Develop a strong partnership with the Market Development team, ensuring they have the distributor support and resources needed to excel at retail.
Benefits
- Bonus and/or long-term incentive units may be provided
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
