Market Lead DACH / Senior Account Executive

Aquablu B.V

3d•Hybrid

About The Position

Aquablu is looking for a Senior Account Executive / Market Lead to open the German market for their direct sales channel. This individual will be the first Aquablu seller in Germany, responsible for the entire market end-to-end: generating pipeline, closing deals, working with Facility Management and Contract Catering partners, and shaping the go-to-market strategy for Germany. This is a senior individual-contributor role with an entrepreneurial mandate to build the market, with a path to leading the German team as the business grows. The role is based in or around Frankfurt am Main, Berlin, or Cologne/Düsseldorf.

Requirements

6–10 years of B2B full-cycle sales experience.
Proven track record of carrying and exceeding new-business targets in a recurring-revenue or hardware-enabled SaaS model.
Experience building a market, opening a country/region/segment, or leading a sales team with a desire to own a market as an individual contributor.
Fluent German and business-fluent English.
Customer-centric sales approach using a structured, SPICED-based process.
Ability to diagnose customer situations and impact before pitching.
Skill in building consensus across a buying committee.
Proven ability to generate pipeline through outbound efforts, fast inbound conversion, and leveraging BDR meetings.
Experience working with the FM layer, site managers, and end-client Facilities or Procurement leads.
Marketing literacy to shape German buyer messaging and co-design campaigns and events.
Resilient, autonomous, and mobile with willingness to travel.

Nice To Haves

Experience working closely with Marketing on ABM and local demand generation.
Background in sustainability, workplace experience, or food & beverage services.

Responsibilities

Own the German direct territory and build the pipeline that hits target.
Work named accounts, run outbound into end clients and the FM/CM layer, answer inbound within SLA, and qualify every meeting booked by the BDR.
Run the full sales cycle using the SPICED methodology: lead discovery, demo to all stakeholders, set up pilots with agreed success criteria, and manage proposals through negotiation to signature.
Maintain current HubSpot data and provide accurate monthly forecasts.
Shape the German go-to-market plan with Marketing, including positioning, ABM, content, and events.
Collaborate monthly to review the sales funnel.
Write the German sales playbook and establish best practices.
Coach the BDR Germany, build the case for future German hires, and prepare to lead them.
Travel regularly across Germany and periodically to Amsterdam HQ.