Market Launch Lead – Terapia

ZnanyLekarz
Remote

About The Position

Terapia is a completely new digital product line, separate from our marketplace, designed to connect patients with therapists for ongoing mental health care. Patients are instantly matched with the right psychologist through a survey, which filters for preferences and therapy style, helping ensure the best possible fit. On the therapist side, Terapia is a fresh opportunity, we onboard new therapists and create a fair, performance-driven system. Launched in Poland in December and now expanding to Mexico and beyond, this role is all about owning, nurturing, and successfully launching Terapia in a new market. Your work in the first 90 days will determine whether we scale, pivot, or adjust our investment. This is a hands-on, high-impact opportunity to shape the future of the product. This is a rare opportunity to own a new product line in Poland, own critical outcomes, and directly shape how Terapia scales in new markets. If you thrive on action, execution, and problem-solving in early-stage setups, this is the role for you.

Requirements

  • Proven ability to own outcomes end-to-end in a small team or early-stage environment, thriving where things aren’t yet defined.
  • Experience launching a product, market, or operation from zero to first real users —you’ve been there, done that, and learned fast.
  • Strong user empathy : you regularly talk to customers, therapists, or end-users, and make decisions based on real insights.
  • Comfortable making decisions with incomplete information and confidently owning the results.
  • Demonstrated success in designing and scaling go-to-market processes
  • Excellent stakeholder management and communication skills : you can align multiple teams, influence decisions, and keep everyone informed in fast-moving environments.
  • Analytical mindset : you can gather data, interpret insights, and translate them into clear actions.
  • Hands-on problem solver

Responsibilities

  • Understand your users deeply: Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience.
  • Drive product and operational decisions: Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions.
  • Launch and scale the market: Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care.
  • Design and scale GTM processes, creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds.
  • Adapt and improve continuously: Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system.
  • Thrive in ambiguity: Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment.

Benefits

  • Healthcare insurance
  • Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
  • Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
  • Meal vouchers (ticket restaurant)
  • Transport allowances
  • Extended parental leave.
  • Lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
  • Work with talented people from all over the world in a diverse and inclusive environment.
  • Remote work and flexible hours

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What This Job Offers

Job Type

Full-time

Career Level

Entry Level

Education Level

No Education Listed

Number of Employees

11-50 employees

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