Market Intelligence & Positioning Specialist, Product Storytelling

Syndio•Home, WV

3h•$155,000 - $180,000•Remote

About The Position

Syndio is seeking a Market Intelligence & Positioning Specialist to own the operational backbone of their product marketing function. This role is responsible for maintaining the systems, content, and intelligence that empower Sales, SE, and field teams with clear and confident go-to-market strategies. The position operates at the intersection of product, marketing, and sales, ensuring Syndio's market-facing story remains accurate, accessible, and well-supported. The role reports to the Sr. Director, Product Marketing and Brand.

Requirements

Significant experience in product marketing, competitive intelligence, market research, or a closely related field, ideally in B2B SaaS.
Strong written communication skills with the ability to distill complex product and market information into clear, usable content for Sales and field teams.
Experience building programs from the ground up (e.g., win/loss and competitive intelligence functions).
A researcher's instinct and a storyteller's sensibility.
Highly organized and able to manage multiple workstreams with competing timelines without losing detail quality.
Collaborative by nature, with the ability to build relationships easily and follow through consistently.

Nice To Haves

Experience with tools like G2, Gartner Peer Insights, Crayon, Klue, or similar competitive and review platforms.

Responsibilities

Maintain and version all customer-facing product messaging, ensuring collateral, web pages, and enablement assets reflect current positioning.
Own Syndio's product content library, including feature one-pagers, capability matrices, packaging comparisons, and use-case narratives.
Partner with Content and Creative to refresh assets when product or positioning changes, managing timelines and intake.
Translate product roadmap updates and release notes into plain-language summaries for field teams.
Coordinate product launch execution end-to-end, including building launch briefs, managing asset production timelines, and ensuring Sales readiness.
Support the development of demo scripts, SE talking points, and persona-specific value narratives for new products and packaging tiers.
Partner with Sales Enablement to identify gaps in field readiness and prioritize support.
Establish and maintain Syndio's competitive intelligence program, including building tracking infrastructure, source lists, and reporting cadence.
Monitor key competitors on an ongoing basis across positioning, pricing, features, packaging, and customer feedback signals.
Synthesize competitive findings into regular briefs and battlecards for Sales.
Flag emerging threats and category shifts to marketing and sales leadership in real time.
Establish Syndio's win/loss program, including interview guide development, outreach process, and a consistent reporting format.
Conduct or coordinate win/loss interviews with recent buyers and lost prospects, in partnership with Sales and CS.
Maintain a repository of win/loss themes, with regular synthesis shared across Sales, Marketing, and Product.
Surface patterns that inform positioning, objection handling, and competitive response.
Own Syndio's presence on G2, Gartner Peer Insights, and comparable platforms, including profile accuracy, review generation campaigns, and response strategy.
Monitor and report on review trends, competitive standing, and platform-driven traffic.
Act as a primary liaison between Product and Marketing, attending product reviews, surfacing marketing implications of roadmap decisions, and ensuring marketing has visibility into roadmap decisions.
Support analyst relations prep by building background materials, capability summaries, and competitive context for briefings.
Provide a consistent point of view on how the market perceives Syndio relative to competitors and share it proactively.

Benefits

Competitive Compensation
Syndio Equity
Flexible Vacation Policy
Paid sick & safe time
Compassion leave
Voting leave
Paid parental leave
Medical, Dental, Vision (Syndio pays 90% of employee premiums, and 50% for dependents)
Life Insurance & Disability (Syndio covers the full premium)
401(k)