Market Intelligence Manager
About The Position
As a Market Intelligence Analyst, you will help inform key decisions across land acquisition, product strategy, and division operations. In this corporate role, you will gather and evaluate housing market data, internal metrics, and competitive field research to deliver clear, practical insights. Your analysis will help evaluate prospective land deals, optimize product mix, and guide pricing and positioning for active and upcoming communities. Partnering directly with Division Leadership, Corporate Executives, and Land Acquisition teams across multiple markets, you will assess submarket dynamics, map target buyer profiles, and assist with sound underwriting decisions.
Requirements
- Minimum Bachelor’s degree in Real Estate, Finance, Economics, Business Analytics, Urban Planning, or a related quantitative field.
- 1 to 2 years of experience in market research, real estate analytics, land feasibility, or competitive market evaluations (residential homebuilding or real estate consulting experience strongly preferred).
- Demonstrated comfort evaluating diverse geographic territories, submarkets, and macro-level housing dynamics.
- Highly proficient in MS Excel (advanced modeling, pivot tables, data synthesis) and experience with business intelligence/mapping software (Tableau, Power BI, ArcGIS) and housing platforms (Zonda, MLS).
- Outstanding verbal and written communication skills with the ability to collaborate effectively with cross-functional teams, division leadership, and corporate partners.
- Ability and willingness to travel regionally for market reconnaissance, land audits, and competitor site visits.
- Possess a valid driver’s license and the ability to operate a motor vehicle for regional fieldwork.
Nice To Haves
- residential homebuilding or real estate consulting experience strongly preferred
Responsibilities
- Conduct thorough Competitive Market Assessments (CMAs) and feasibility evaluations for potential land transactions across multiple divisions, providing price-and-pace assessments, demographic targets, product recommendations, and risk assessments to support underwriting packages.
- Aggregate, clean, and analyze submarket and demographic data using tools such as Zonda, MLS, and GIS across varied geographies.
- Perform regular regional fieldwork and competitive audits to inspect rival communities, tracking base pricing, floor plan designs, option packaging, incentive structures, and monthly sales absorptions.
- Evaluate submarket buyer demographics, household income trends, and consumer preferences to inform target buyer profiles, product packaging, and community design recommendations.
- Present clear, data-backed insights and deal summaries in both written and verbal formats to Division Presidents, Land Acquisition Managers, and Investment Committees.
- Track macroeconomic indicators, mortgage rate shifts, and regional growth corridors to support annual division strategic planning and long-term land positioning.
- Perform other strategic research and analytical duties as assigned.
- Access, input, aggregate, and analyze data on a computer or electronic device for extended periods.
- Conduct virtual and face-to-face meetings and presentations with cross-functional stakeholders, division managers, and executive leadership.
- Travel locally and regionally to execute field evaluations, perform competitor site audits, and participate in land tours.
- Comply with all company policies and procedures.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
