Market Editor

Twelve NYC • Seattle, WA

6d • $65,000 - $75,000

About The Position

Twelve is seeking a curious, commercially minded, culturally fluent Market Editor to help shape innovation at the company. The role identifies emerging signals across culture, commerce, retail, consumer behavior, technology, hospitality, beauty, wellness, luxury, design, media, and brand ecosystems, then translates them into actionable opportunities for Twelve and its clients. The Market Editor works as a business partner in a high-growth creative company, turning market intelligence into commercially relevant outcomes that support innovation, differentiation, and market leadership.

The position monitors cultural and market shifts, identifies trends and whitespace, and creates concise, visually driven intelligence reports and editorial insights for internal and external audiences. It develops recurring trend briefs and forecasts, presents insights, uses AI tools to accelerate research and reporting, and contributes to the development of Twelve’s editorial platform. The Market Editor also helps build Twelve’s authority in culture and innovation, supports client and new-business efforts, and collaborates across Creative, Development, Account Management, and Business Development teams to turn insights into client solutions.

Requirements

• 2–4 years of experience in editorial, insights, trend forecasting, innovation, media, creative branding, or an adjacent field.
• Experience working across consumer-facing industries and brands.
• Deep curiosity about and interest in culture, consumer behavior, brands, and emerging trends.
• Strong editorial instincts and pattern-recognition ability.
• Commercial mindset and ability to translate insights into business opportunities.
• Strong writing, synthesis, and presentation skills.
• Proactive and self-directed approach, with energy for ambiguity and building something new.
• Ability to connect ideas across industries, platforms, and behaviors.

Nice To Haves

• Strong understanding of luxury, retail, hospitality, beauty and wellness, lifestyle, or consumer-culture ecosystems.
• Experience developing client-facing insights or thought leadership.

Responsibilities

• Monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, the creator economy, and emerging brands.
• Identify early-stage trends, whitespace opportunities, competitive movements, and category disruptions.
• Translate market intelligence into strategic opportunities and product- or revenue-driving outcomes for Twelve and its clients.
• Produce concise, visually driven intelligence reports and editorial-style insights for internal and external distribution.
• Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports.
• Lead monthly internal and external sessions on market insights and trend observations.
• Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis.
• Use AI tools and platforms to accelerate research, signal detection, monitoring, and reporting, combining AI analysis with human judgment and commercial thinking.
• Collaborate on the launch of the Substack and “Twelve Editorial” platform.
• Help position Twelve as a leading voice in culture, innovation, and market intelligence through brainstorming, social content, reports, event programming, pitch sessions, and innovation storytelling.
• Attend client meetings and innovation days, prepare for them, participate onsite, and contribute presentations as a voice of authority.
• Work with the Director of Creative Special Projects and other innovation captains to share product, passion, and insights across the business.
• Partner with Business Development and Account Management to proactively identify opportunities, risks, and emerging client needs.
• Collaborate with Creative, Development, Account Management, and Business Development to turn insights into actionable client solutions.
• Identify high-growth brands, disruptive market entrants, and culturally relevant companies aligned with Twelve’s expansion priorities.
• Support new-business efforts with research and intelligence on emerging brands, consumer categories, competitive landscapes, and whitespace opportunities.

Benefits

• Medical, dental, vision, disability, and life benefits.
• Mental Health Mondays: offices close globally once a month, providing 12 additional days per year.
• Generous paid time off, including birthday and personal days and time off around holidays.
• Paid parental leave.
• Summer Fridays.
• Discretionary bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed