Market Editor

Twelve NYC • Seattle, WA

4d

About The Position

Twelve Twelve is a creative company that designs and builds merchandise and packaging for sought-after brands, combining global production, creative innovation, and sustainability. The Market Editor helps shape the company’s innovation by identifying emerging cultural, commercial, and consumer signals and translating them into actionable opportunities for clients and the business. The role requires curiosity about what is next, paired with commercial judgment and an ability to turn insight into execution.

The Market Editor monitors changes across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, technology, experiential, the creator economy, and emerging brands. The role produces editorial-style intelligence and trend reporting, contributes to forecasts and cross-sector analysis, and uses AI tools alongside human judgment to support research and reporting. It also helps build Twelve’s authority in culture and innovation, participates in client and new-business work, and collaborates across creative, development, account management, and business development teams to turn insights into client solutions.

Requirements

• 2–4 years of experience in editorial, insights, trend forecasting, innovation, media, creative branding, or an adjacent field.
• Experience working across consumer-facing industries and brands.
• Deep curiosity about culture, consumer behavior, brands, and emerging trends.
• Strong editorial instincts and pattern-recognition ability.
• Commercial mindset and ability to translate insights into business opportunities.
• Strong writing, synthesis, and presentation skills.
• Highly proactive and self-directed, with the ability to work through ambiguity and build something new.
• Ability to connect ideas across industries, platforms, and behaviors.

Nice To Haves

• Strong understanding of luxury, retail, hospitality, beauty and wellness, lifestyle, or consumer-culture ecosystems.
• Experience developing client-facing insights or thought leadership.

Responsibilities

• Monitor cultural, consumer, retail, hospitality, beauty, wellness, luxury, technology, experiential, creator-economy, and emerging-brand developments.
• Identify early-stage trends, whitespace opportunities, competitive movements, and category disruptions.
• Translate market intelligence into strategic opportunities and product- or revenue-driving outcomes for Twelve and its clients.
• Produce concise, visually driven intelligence reports and editorial-style insights for internal and external distribution.
• Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports.
• Lead monthly internal and external sessions on market insights and trend observations.
• Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis.
• Use AI tools and platforms to accelerate research, signal detection, monitoring, and reporting, combining AI analysis with human judgment and commercial thinking.
• Collaborate on the launch of the Substack and “Twelve Editorial” platform.
• Help position Twelve as a leading voice in culture, innovation, and market intelligence through brainstorming, social content, reports, events, pitches, and innovation storytelling.
• Attend client meetings and innovation days, prepare for them, present on site, and contribute as a voice of authority.
• Work with the Director of Creative Special Projects and other innovation captains to share product passion and insights across the business.
• Partner with Business Development and Account Management to identify opportunities, risks, and emerging client needs proactively.
• Collaborate with Creative, Development, Account Management, and Business Development teams to translate insights into actionable client solutions.
• Identify high-growth brands, disruptive market entrants, and culturally relevant companies aligned with Twelve’s expansion priorities.
• Support new-business efforts with research and intelligence on emerging brands, consumer categories, competitive landscapes, and whitespace opportunities.

Benefits

• Medical, dental, vision, disability, and life benefits.
• Mental Health Mondays: offices close globally once a month, providing 12 additional days per year.
• Generous paid time off, including a birthday, personal days, and time off around holidays.
• Paid parental leave.
• Summer Fridays.
• Discretionary bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed