Market Director, Business Development

Lifepoint Health • Gilbert, AZ

4d • Onsite

About The Position

Copper Springs East Behavioral Health is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As a Market Director, Business Development joining our team, you’re embracing a vital mission dedicated to making communities healthier ®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

Requirements

• Bachelor’s Degree in Business, Marketing or Clinical discipline.
• Valid driver’s license and clean driving record
• Minimum of 5 years’ experience in healthcare management preferred.
• Excellent skills in forecasting, market based planning, communications and public relations.

Nice To Haves

• MBA preferred.

Responsibilities

• Develops and implements business and marketing plans for the rehabilitation hospital.
• Establishes strategic marketing plans in collaboration with senior leadership to achieve the facility’s objectives.
• Designs and maintains systems that foster strong relationships with managed care providers, Medicare representatives, case managers, other payers, and appropriate hospital personnel to support the development and maintenance of a strong patient referral network and favorable reimbursement arrangements.
• Manages the Marketing and Admissions teams.
• Implements a comprehensive business plan to ensure census and mix forecasts are met or exceeded.
• Ensures comprehensive external market information is gathered continuously regarding customers, competitors, and market conditions.
• Oversees the Clinical Liaison and Admissions teams.
• Demonstrates a strong understanding of and ability to perform all business development functions, as needed.
• Develops and manages the marketing department’s operating budget.
• Develops, organizes, and maintains database systems to support decision-making, including community needs assessments, demand forecasting, program and service utilization, competitive analysis, and medical staff utilization trends.
• Utilizes software tools, including Kindred Hospital information systems, along with internal and external database information for statistical analysis.
• Serves as a liaison between Financial Services, Information Systems, and Business Development regarding internal data collection and the distribution of demand and utilization data.
• Designs control systems to measure the effectiveness and results of market development and market penetration efforts.
• Ensures appropriate patient selection and assists patients and families in making informed admission decisions.
• Creates and implements comprehensive marketing plans and programs annually and as needed to support the facility’s short- and long-term goals.
• Compares local, regional, and national research data to identify opportunities for cost and quality improvement by product line and physician practice patterns.
• Establishes planning partnerships with healthcare organizations and agencies to obtain research information.
• Evaluates opportunities for joint or shared programs and coordinates external agency surveys to gather the best available local market data.
• Interfaces directly with managed care providers, key physicians, and other program delivery personnel to provide expertise in the development and implementation of business plans, situation analyses, and feasibility studies.
• Evaluates opportunities for new joint or shared programs and services, product line development, product enhancement, and product differentiation within a competitive market environment.
• Maintains consistent communication with referral sources, case managers, and managed care providers to maximize hospital revenue while supporting a high standard of patient care.
• Maintains measurement and tracking systems that deliver timely reports and presentations on a regular basis.
• Provides specific performance feedback to the CEO and COO on a monthly and quarterly basis.

Benefits

• Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager