Market Development Team Leader
About The Position
National General, part of The Allstate Corporation, provides home, auto, accident and health, and specialty insurance products through independent agents and directly to consumers. The Direct Sales Regional Marketing Manager Associate Manager manages and directs Marketing Development Managers (MDMs) to develop and execute regional marketing strategies that drive sales and growth. The role oversees Retail Sales regional marketing plans, local marketing budgets, and measurement of marketing-spend ROI. It has both direct and dotted-line matrix reporting responsibilities supporting the Retail Sales footprint. This is a hybrid role based in Texas, combining work from a home office with travel to meet marketing team members and attend leadership conferences. The position has supervisory responsibilities and leads geographically diverse teams across multiple regions. The company describes an opportunity to develop skills, challenge the status quo, help shape the future of protection, and support meaningful causes. Allstate provides eligible work-from-home employees with a technology setup and monthly connectivity reimbursement. Remote-work arrangements require a dedicated private workspace, appropriate desk and seating, and reliable internet with minimum speeds of 50 MB download and 5 MB upload.
Requirements
- Experience managing geographically dispersed teams across multiple regions.
- Bachelor’s degree or an equivalent combination of education and experience may be considered in lieu of the stated education requirements.
- Candidates must possess authorization to work in the United States; the company does not sponsor work visas.
- For work-from-home arrangements: a dedicated, private workspace free from distractions, appropriate desk and seating, and reliable internet with minimum speeds of 50 MB download and 5 MB upload.
Nice To Haves
- Four-year bachelor’s degree (preferred).
- Five or more years of experience (preferred).
Responsibilities
- Build and lead geographically diverse teams, with travel to those areas.
- Oversee monthly marketing communications and share best practices across regions.
- Make strategic recommendations to regional leadership on marketing spend using ROI data.
- Track and report event results and develop a list of events with the best ROI.
- Manage key vendor relationships, including print and promotional vendors, gift cards, and business partners.
- Manage advertising and marketing spending to budget and oversee and report on fund allocation.
- Complete routine sales and marketing reports, progress calls, and meetings with regional leaders in support of marketing objectives and initiatives.
- Administer and supervise MDMs, including helping drive results, execute regional marketing plans, and identify growth opportunities.
- Maintain accountability for MDM performance, results, and ROI on marketing spend.
- Work with MDMs to develop local marketing strategies and tactics that support sales objectives throughout the year across the Retail Sales footprint.
- Lead, motivate, and drive success through MDMs across Retail Sales.
Benefits
- Allstate provides a technology setup including a laptop, monitors, headset, keyboard, and mouse.
- Eligible employees working from home receive a monthly connectivity reimbursement to help offset internet costs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
