Market Development Manager
About The Position
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). Job Summary: We are seeking a strategic, results-driven Market Development Manager to lead growth across VRR’s walk-in, indirect channels, including Group, Wholesale, SRS Attachment, Referral programs and support retail growth tactics. The role serves to compliment the work and strategic direction of the VRR Marketing team who focus on the direct-to consumer growth. This role will develop and execute in-resort and City location marketing and activation strategies to drive VRR’s rental growth and expand market share. You will serve as the market insights lead, collaborating with teams across Marketing, Sales, Analytics, and Operations to bring strategies to life and measure impact. As part of a high-performing team focused on business growth, you will help strengthen existing channels and explore new opportunities. Success requires a growth-oriented, innovative thinker with strong collaboration and execution skills.
Requirements
- Bachelor’s Degree and/or a minimum of 3 years of experience in Marketing
- Advanced skills in Microsoft PowerPoint, Excel, and Word
- Passion for marketing, business development and innovation
- Strong business acumen, with a demonstrated track record of driving profitable business results
- Strong interpersonal skills and ability to achieve desired results in a fast-paced, highly competitive, multi-tasking environment
- Strong analytical skills and the ability to leverage data to tell compelling stories
- Strong communicator who can provide and receive feedback
- Inspirational leader with the ability to form effective internal and external business partnerships that influence the business
- Ability to think strategically, understand complex business challenges and formulate effective solutions designed to improve results
- Experience setting a shared vision and direction and building the excitement needed to influence a wide variety of stakeholders
Responsibilities
- Lead the reimagination and execution of in-resort marketing strategies to drive traffic into VRR’s rental and retail locations and maximize guest acquisition.
- Lead the City Store growth strategy
- Lead the Retail In-Resort Activations Project – build framework to support ops execution of in-resort activations and drive accountability.
- Identify and pursue opportunities to strengthen existing initiatives and unlock new growth.
- Lead execution of the strategic marketing plan to drive market share growth across target customer segments and geographic regions for walk-in and non-DTC channels.
- Translate business objectives into actionable marketing strategies that align with long-term growth priorities and deliver measurable results.
- Develop and deploy integrated marketing campaigns across print, in-store, digital and partnership channels to increase brand visibility and customer acquisition and conversion.
- Be the main point of contact for field leadership on ideation and execution of City and regional marketing opportunities.
- Manage budget and resource allocation to optimize campaign performance and ensure efficient use of marketing spend.
- Provide the regional playbook for in-market strategy directives
- Monitor market trends, competitive activity, and customer insights to identify growth opportunities and adjust tactics accordingly.
- Track, analyze, and report on key performance metrics to assess effectiveness of marketing initiatives and inform future strategy.
- Collaborate cross-functionally with Marketing, Sales, Product teams, Analytics, and Operations teams to ensure marketing efforts are aligned with broader business initiatives and align with resort branding.
- Show up as a leader that fosters and supports a high performing team and culture focused on innovation, accountability, and results.
Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
