Market Development Manager

Constellation Brands•San Francisco, CA

2d•Hybrid

About The Position

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits. The Wine & Spirits Division aims to lead the high-end market with a premium portfolio. This role is responsible for growing Constellation Brands Wine and Spirits in the Napa/North Bay/East Bay region, focusing on both on and off-premise sales. The position involves planning, communication, and execution of objectives with distributor partners, market-level accounts, and the field and retail marketing team, with a strong emphasis on achieving sales and distribution goals and managing the depletion P&L.

Requirements

Bachelor’s Degree required or equivalent work experience
5 years of related wine industry experience required
Understanding of three-tier distribution system
Alcohol & Beverage industry highly preferred
Retail Experience
Experience in managing supplier/distributor business across an entire state
Strong Microsoft Office skills, including but not limited to Excel, Power Point, Word, SharePoint, Access and One Note
Proficient in the use of all category management software, concepts, analytical techniques; have a thorough understanding of syndicated data.
Valid driver’s license and clean driving record and ability to be insured by Constellations Brands
Must be able to travel via plane/train 20-35% of time
Frequent travel within assigned area of business via car, 60-75% of time
Lift up to 60lbs on a regular basis
Must be able to stand, walk, sit; use hands to handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; talk and hear
Must have close vision, distant vision, ability to adjust focus, peripheral and color vision
Must be able to stand for extended periods of time
Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
Must be at least 21 years of age.

Nice To Haves

Alcohol & Beverage industry highly preferred

Responsibilities

Develop assigned distributor business plan meetings, periodic team reviews, market surveys, competitive pricing surveys, and general sales meetings with distributor partners and National Accounts teams.
Provide market intelligence and recommendations to State Leads, State Directors, and assigned accounts for effective planning and programming.
Contribute to the development of account-specific category leadership strategies in partnership with retailer marketing, insights, and distributor teams.
Execute new product launches and line extensions to align with company objectives.
Manage all business facets in the assigned area, including pricing, revenue management, incentives, and trade support.
Develop, cultivate, and maintain strong collaborative relationships with BU VP, Sales Directors, other Market Development Managers (MDMs), and Key Account Managers (KAMs).
Leverage relationships to explore business opportunities throughout the assigned territory.
Coach and educate distributor sales members on Constellation Brands’ brand priorities and standards.
Partner with Field Marketing and Brand Marketing to understand brand health and needs.
Maintain Cru list relationships to ensure CBI brands are placed and promoted in top accounts.
Provide feedback to State Director or State Lead on market issues, opportunities, changes, distributor issues, and competitive activity.
Prepare and maintain all applicable financial records, budgets, and forecasts for the assigned area.
Conduct post-promotional analysis in conjunction with the commercial excellence team.
Conduct and report weekly progress checks of distributor performance for the assigned area.
Ensure required reports and T&E are submitted timely, as necessary, and budget is maintained.
Utilize Compass, Northstar, and all other CBI communication and collaboration tools.