Market Development Lead

Campbell's • Orlando, FL

2d

About The Position

The Market Development Lead (MDL) drives market growth and development by partnering with Independent Distributor Partners (IDPs) and retail outlets. The role builds relationships with IDPs, store leadership, and retailer decision makers, using disciplined planning to respond to changing technology, retail conditions, and consumer behavior.

The MDL supports customer service and sales growth through IDP engagement, route consultations, optional business meetings, and coordination with internal teams. The role develops retail sales plans, grows market share, identifies opportunities, and supports distribution, merchandising, promotions, retailer events, inventory, logistics, and issue resolution.

The position uses data and retailer knowledge to identify needs, performance trends, and growth opportunities. It supports new item launches, planogram compliance, store resets, inventories, and service issue resolution, while communicating and collaborating with retailers, IDPs, and internal partners. The role also participates in training and special projects.

Requirements

• At least 3 years of related sales or CPG experience, or at least 2 years of relevant experience with a bachelor's degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
• Strong presentation, written, and verbal communication skills, and proficiency with Microsoft Office and relevant internal sales systems.

Nice To Haves

• B.A. preferred.

Responsibilities

• Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Recommend optional resources and technology, help resolve retailer disputes, and work with internal teams to reduce route disruption and strengthen route health.
• Lead route consultations when requested by IDPs and conduct optional business meetings to understand needs, support planning, and identify growth opportunities.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Communicate, organize, and plan targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage; coordinate inventory and logistics needs; evaluate competition and shopper trends; secure incremental placements and displays; and respond to retailer concerns within 24 hours.
• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate findings clearly to IDPs and internal partners.
• Build trust with store management and retail partners, and support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Identify potential IDPs for open routes and visit key accounts to identify opportunities.
• Apply retailer-specific knowledge across channels.
• Manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.

Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance, available for individuals, families, and domestic partners beginning on day one.
• Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Free access to the fitness center for employees at WHQ.
• Access to on-site day care operated by Bright Horizons and a company store.
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Employee Resource Groups (ERGs).
• Wellness benefits beginning on the first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed