Market Development Lead, Manhattan

Campbell's•New York, NY

2d•$67,000 - $92,200

About The Position

The Market Development Lead drives market growth and development by partnering with Independent Distributor Partners (IDPs) and retail outlets. The role builds relationships with IDPs, store leadership, and retailer decision makers, using disciplined planning to respond to changing technology, retail conditions, and consumer behavior. The position develops distributor relationships, supports customer service and sales growth, and works with retailers to execute sales plans, grow market share, and improve distribution, merchandising, and promotional outcomes. It uses data and market insights to identify opportunities, address service concerns, and coordinate with internal partners, warehouse teams, retailers, and IDPs. The role also supports new item launches, planogram compliance, store resets, inventories, and other market initiatives. This is a full-time, salaried position with a target base salary range of $67,000–$92,200. Individual base pay depends on work location and factors such as experience, job-related skills, and relevant education or training. Total compensation may include other forms of compensation.

Requirements

At least 3 years of related sales or CPG experience, or at least 2 years of relevant experience with a bachelor’s degree.
Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
Proficiency in Microsoft Excel and PowerPoint.
Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
Strong presentation, written, and verbal communication skills, plus proficiency in Microsoft Office and relevant internal sales systems.

Nice To Haves

B.A. preferred.

Responsibilities

Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
Recommend optional resources and technology, help resolve retailer disputes, and work with internal teams to reduce route disruption and strengthen route health.
Lead route consultations at IDPs’ request and conduct optional business meetings to understand needs, support planning, and identify growth opportunities.
Deliver weekly, period, and quarterly sales plans and grow market share.
Identify market opportunities and share insights with IDPs.
Communicate, organize, and plan retailer targets for distribution, merchandising, promotions, and key retailer events.
Support call coverage; coordinate inventory and logistics needs; evaluate competition and shopper trends; secure incremental placements and displays; and respond to retailer concerns within 24 hours.
Use data to identify retailer needs, performance trends, and growth opportunities, and communicate findings to IDPs and internal partners.
Build trust with store management and retail partners, and support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
Identify potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
Manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.

Benefits

Medical insurance beginning on the first day of employment, including coverage options for individuals, families, and domestic partners.
Dental insurance beginning on the first day of employment.
Short- and long-term disability insurance.
AD&D insurance.
Life insurance.
401(k) plan with company matching, available from the first day of employment with immediate vesting.
Unlimited sick time, paid time off, and holiday pay.
Free access to the fitness center for employees in WHQ.
Access to on-site day care operated by Bright Horizons.
Company store.
Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
Employee Resource Groups (ERGs).
Wellness benefits beginning on the first day of employment.