Market Development Coordinator

PCC Talent Acquisition Portal • Niskayuna, NY

13h

About The Position

Responsible for daily maintenance of customer relation management system (CRM) and demand generation lifecycle. Engages in proactive outreach to prospective and existing customer base for prospecting/fulfillment activities and in support of customer satisfaction. Works closely with Marketing team members on developing new qualified leads. Provides support to sales team and their measurement programs by analyzing and monitoring sales/sales channel follow up.

Requirements

• Associate or bachelor’s degree required. Equivalent certification program or comparable job history considered.
• Minimum of 1-2 years’ experience in direct marketing, telemarketing, or sales experience.
• High level of computer competency including CRM platforms (Salesforce experience a plus), MS Outlook, Excel, and email marketing platforms.
• Outstanding communication skills, highly proficient and comfortable with phone contact.

Nice To Haves

• Critical thinker and creative problem solver
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Thrives in a collaborative team setting
• High attention to detail
• Experience with demand generation (lead development thru conversion to sale) process.
• Ability to communicate well with others and work in a team based setting.

Responsibilities

• Daily administration/maintenance of CRM system, prospecting databases, and sales leads process.
• Extensive outreach to prospective and existing customers in the form of lead nurturing to include follow up activities and reporting – assuring that leads are being followed by sales/sales channel personnel, cold calling prospects as needed.
• Develop and execute lead nurturing email campaigns, including content creation and performance reporting.
• Manage the planning, coordination, and execution of in house events, including open houses, customer visits, and internal celebrations.
• Market analysis support (data gathering).
• Daily communication and collaboration with Regional Managers for in-territory lead management and analysis.
• Backup support of MarComm personnel as needed.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 5,001-10,000 employees