Market Development Coordinator

Orthodontic Experts Management LLC•Des Plaines, IL

5d•$55,000 - $85,000•Onsite

About The Position

The Market Development Coordinator provides essential on-the-ground insights that support market evaluation, site selection, and partnership development. This role will validate data, gather real-world observations, and identify opportunities within communities, referral networks, and competitive landscapes. This position is ideal for someone who enjoys being out in the field, exploring new areas, building relationships, and contributing directly to strategic growth decisions. This role requires being in the field at least three days per week to evaluate both new and existing markets identified through market analysis. Be available to travel as needed, including extended or multi-day trips, based on project timelines and market evaluation requirements.

Requirements

GED or equivalent education preferred
1–3 years of experience in field research, community outreach, business development, real estate, or a related role.
Strong interpersonal and communication skills.
Comfortable traveling, exploring new areas, and working independently in the field.
Ability to observe, document, and communicate findings clearly and objectively.
Highly organized with strong attention to detail.
Ability to collaborate effectively with analytical and leadership teams.
Valid driver’s license.

Responsibilities

Spend three days per week in the field conducting market visits, neighborhood assessments, and real-world validation of analytical findings.
Travel to and evaluate both new and existing locations.
Assess local demand by observing community dynamics, business activity, patient flow, and competitive presence.
Document field observations and submit structured reports for integration into analytical models.
Conduct the first push of dental office visits to introduce the organization, build rapport, and gather early insights on referral potential.
Identify whether there is a need for an orthodontic clinic in the area by speaking with dentists, understanding patient volume, and evaluating referral patterns.
Establish initial relationships with dentists, specialists, and community partners before transitioning ongoing relationship management to the Referral Marketing Coordinator.
Provide leadership with field-validated insights on where referral relationships can be built or expanded.
Work within the patient management system to gather referral-source information, identify top referring providers, and understand referral trends.
Pull and analyze heat maps showing where current patients originate to support market validation for both new and existing locations.
Use system data to identify gaps, opportunities, and areas where referral relationships or community presence can be strengthened.
Initiate research and involve credentialing team on state insurance programs to determine coverage, reimbursement, eligibility, and commonly accepted plans.
Identify gaps or opportunities based on insurance coverage and local payer mix.
Provide leadership with insurance-related insights that impact market viability and referral strategy.
Visit competitor locations to assess visibility, accessibility, service offerings, and patient flow.
Track competitor openings, closures, ownership transitions, renovations, and other notable changes across Indiana, Illinois, Wisconsin, and additional states as expansion continues.
Maintain awareness of local market activity, community developments, and business trends that may impact demand.
Maintain and update the multi-state competitor database, ensuring all field-collected information is accurate, current, and properly categorized.
Enter new competitor data, update existing records, and flag changes that may impact market strategy.
Collaborate with the Market Research & Analytics Specialist to ensure the database aligns with analytical frameworks and supports leadership decision-making.
Follow established data submission standards, templates, and workflows to maintain consistency across markets.
Communicate discrepancies between field findings and analytical assumptions to support deeper investigation.
Assist with organizing information for potential partnerships or acquisitions, including gathering local context and preparing supporting materials.
Build familiarity with local referral networks, community organizations, and business ecosystems to support long-term market development.
Maintain updated lists of referral sources, community partners, and relevant contacts.
Provide timely updates to leadership and the analytics team regarding field-driven insights.