Market & Consumer Insights Lead

Alphalion

5h•$120,000 - $150,000•Remote

About The Position

Alpha Lion is a rapidly expanding performance nutrition brand focused on helping men over 30 maintain vitality and maximize their potential through science-backed products. The company is seeking a Market & Consumer Insights Lead to establish and own the Market & Consumer Insights Engine. This role is a unique opportunity to build a function from the ground up, reporting directly to the CMO. The lead will be responsible for shaping product development, target audience identification, and go-to-market strategies by providing validated intelligence. This is a hands-on role focused on building research infrastructure and translating findings into actionable recommendations for the leadership team. It's a high-leverage, high-impact, and highly visible position where the work directly influences product and growth decisions.

Requirements

5+ years in consumer insights, market research, strategy, or product strategy.
Direct experience shaping product, positioning, or capital allocation decisions.
Background in consumer brands (CPG and/or DTC) preferred, especially health, wellness, or supplements.
Experience with competitive analysis tools and consumer research methods (interviews, surveys, review mining, social listening).
Strong English communication skills (written and verbal).
No degree required, demonstrated judgment matters more than credentials.

Nice To Haves

A hands-on researcher who is also a clear thinker, generating insight and knowing what to do with it.
Skeptical of surface-level data and comfortable saying “we don’t know yet” when evidence is weak.
Ability to take messy, incomplete data and form a hypothesis worth testing, without paralysis or recklessness.
Communicates through logic, evidence, and tradeoffs, not authority or consensus.
Comfortable being the person who says “we shouldn’t do this” and can explain why.
Experience building systems, not just analyses; desire to create something repeatable.

Responsibilities

Run the primary research cadence, including customer interviews, surveys, review mining, support log analysis, buyer persona tracking, and NPS/satisfaction diagnostics to maintain an updated understanding of the customer.
Build and maintain a system for tracking competitor positioning, pricing, formulation, and sales strategies, delivering competitor briefs and identifying potential threats.
Provide market sizing (TAM/SAM), demand validation, positioning hypotheses, and pricing research for the product stage gate process, with the ability to recommend 'No-Go' decisions when necessary.
Identify areas of success and failure by synthesizing churn drivers, product quality issues, and satisfaction gaps using customer data and market benchmarks.
Monitor macro trends impacting the category, such as GLP-1 adoption, ingredient shifts, regulatory changes, media platform evolution, and consumer behavior changes.
Translate insights into clear, digestible formats for Product, Growth, Retention, and Leadership teams, and provide creative and positioning recommendations to Growth and Media teams.
Build the insights operating system from scratch, including research standards, workflows, a centralized repository, and learning loops to ensure scalability.