Consumer Insights Lead

Create Wellness, Inc.•New York, NY

2d•Hybrid

About The Position

Create is hiring a Consumer Insights Lead to build and scale our insights capability from the ground up. This will be our first consumer insights hire, working closely with the Head of Data to design systematic frameworks for extracting, synthesizing, and activating consumer intelligence across the business. This role is ideal for a strategic, systems-minded insights professional who is comfortable at the intersection of quantitative data, qualitative research, and unstructured consumer signals, able to synthesize each into compelling narratives that drive decisions. You'll have a pivotal role in shaping how Create understands its customers and consumers at large.

Requirements

3–6+ years in consumer insights, market research, or a blended analytics/research role
Demonstrated ability to work across quantitative data, qualitative research, and unstructured consumer signals
Expert-level fluency in at least one modern BI tool; experience with Omni or Looker is a strong plus
Experience designing and running primary research: surveys and customer interviews
Strong analytical intuition - you know how to find the insight inside the noise
Exceptional communicator who can translate complexity into clarity for any audience
Systems thinker with a bias toward building programs, not answering tickets
Comfortable operating with ambiguity and building from a blank slate

Nice To Haves

Experience with unstructured data analysis (reviews, NPS verbatims, CX transcripts) is a plus
dbt or backend data experience is a bonus, but not required

Responsibilities

Design and build repeatable, scalable insights programs - not one-off analyses, but living systems that continuously surface actionable narratives
Design and execute a consumer learning roadmap
Develop frameworks for integrating quantitative, qualitative, and unstructured data into a unified view of the customer and consumer
Proactively identify opportunities, risks, and whitespace based on what consumers are telling us
Communicate findings clearly and persuasively across Marketing, Operations, R&D, and Leadership
Become a power user of Omni, our BI platform - building views, slicing data independently, and pressure-testing numbers with the rigor of a data team member
Partner with the Head of Data to identify the right metrics and translate business questions into structured analytical approaches
Surface patterns in customer behavior, retention, cohort performance, and product trends
Design and manage qualitative research programs - surveys, customer interviews, panel studies
Extract signal from unstructured sources like product reviews and CX conversations
Develop a repeatable methodology for turning messy, unstructured consumer voice into structured, decision-ready intelligence