Consumer Insights Manager

Expedia Group•Austin, TX

2d•$110,500 - $177,000•Hybrid

About The Position

The Traveler Research & Insights team at Expedia Group creates and delivers traveler-centered data that helps teams make better brand, marketing, and communications decisions. The team is seeking a Consumer Insights Manager who will contribute to building traveler-centric brands. This role is focused on supporting our Global Brand Health Tracking program. This program is a top priority for the Marketing organization as its key to informing strategy for our three key brands: Expedia, Hotels.com and Vrbo. The Brand Health Tracking program has high visibility across the organization, so this person will work with cross-functional partners of all levels and contribute to impactful decisions being made with the data.

Requirements

6+ years of experience in consumer insights, market research, or analytics, with hands-on involvement in brand health tracking or recurring measurement programs
Experience supporting recurring research, tracking, or measurement programs with strong attention to operational detail and executional rigor with excellent organization skills
Ability to manage multiple workstreams simultaneously, maintain documentation, and consistently deliver against deadlines
Hands-on experience working with survey data outputs, crosstabs, and raw datasets, with the ability to independently pull data and derive insights
Strong stakeholder management skills, with the ability to respond to requests clearly, efficiently, and professionally
Ability to collaborate with cross-functional teams to support business needs and deliverables
Ability to balance recurring program responsibilities with high-volume ad hoc requests in a fast-paced environment
A proactive and solutions-focused mindset, with the ability to improve processes and create structure for recurring requests and deliverables
Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
Experience using data analysis tools such as Python, R, SQL as well as crosstab programs preferred
Solid understanding of data visualization tools such as Tableau, including dashboard review, validation, or updates

Responsibilities

Lead day-to-day Global Brand Health Tracking operations, including questionnaire updates, fieldwork and dashboard monitoring, reporting outputs and stakeholder support
Support reporting production across recurring deliverables and ad hoc requests, helping partners access, and interpret learnings effectively.
Partner with Analytics teams to measure impact of marketing campaigns and long-term brand building efforts
Manage external research vendors and work to foster long-term partnerships
Pilot innovative approaches to ensure our measurement programs are best in class and leverage innovative thinking
Oversee Tableau dashboard refreshes and data integrity, partnering with data visualization and engineering teams to ensure accuracy and consistency
Translate raw survey data into clear, concise key takeaways and executive-ready insights