Market Area Sales Manager

Badger Daylighting Corp•Saint Louis, MO

About The Position

The Market Area Sales Manager (MASM) oversees Outside Sales Representatives within a region and guides them in growing revenue, expanding market share, and building lasting customer relationships. The role collaborates with Operations leadership to execute sales strategies, drive profitable outcomes, and align regional activities with Badger's overall business plan. Compensation is commensurate with education or work experience.

Requirements

  • 5–10 years of sales management experience, actively leading and developing sales representatives.
  • Proven success driving revenue growth and achieving sales targets.
  • Strong skills in negotiation, problem solving, and influencing outcomes.
  • Experience developing new markets, products, or services.
  • Customer-focused leadership and a track record of building long-term partnerships.

Nice To Haves

  • Industry experience in construction, oil and gas, transportation, utilities, equipment rental, or environmental services.

Responsibilities

  • Develop and execute a one-year business plan aligned with corporate and regional goals.
  • Drive revenue growth by developing new business and strengthening existing client relationships.
  • Lead and manage Outside Sales Representatives in the market area, overseeing account performance, KPIs, and sales activities.
  • Establish regional sales objectives, forecast annual sales, and project revenue.
  • Partner with operations leaders to expand market share and customer loyalty.
  • Manage key and strategic accounts directly, building long-term value.
  • Ensure accurate documentation of activities in Oracle CRM.

Benefits

  • Generous pay and bonus program(s).
  • Company vehicle and fuel card.
  • Medical, dental, and vision insurance with retirement match.
  • Paid time off.
  • Life insurance.
  • Employee Assistance Program (EAP).
  • Referral program.
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