Market Area Coordinator

Ford Motor Company • United States,

2h • $65,100 - $166,200 • Remote

About The Position

The Market Area Coordinator (MAC) serves as the strategic market leader and primary connection point between Ford strategy, MarketSource execution, market intelligence, and dealer outcomes. The MAC translates Ford technician workforce priorities into a coordinated market strategy, sets priorities for the TCS team, allocates resources based on dealer needs and opportunities, and drives measurable improvement in technician workforce outcomes. The position provides strategic oversight and governance for six TCS resources and maintains alignment with Ford Regional Teams, dealer leadership, training and education partners, New Ford Tech, and other relevant Ford business partners.

Success is measured by market-level dealer outcomes, technician workforce improvement, TCS effectiveness, program adoption, cost efficiency, and return on investment—not simply activity volume. The MAC owns the assigned market’s performance, establishes market-level targets, monitors progress, identifies gaps, and implements corrective actions. The role also uses market data, dealer feedback, and TCS insights to identify trends, share successful practices, and recommend program, process, and resource improvements.

Requirements

• Associate degree required.
• 2–5+ years of professional experience in an automotive or manufacturing environment.
• Ability and willingness to travel frequently (approximately 65%), including overnight and out-of-state travel.
• Strong understanding of dealership Parts and Service operations, technician productivity, and service capacity.
• Experience in project or program management and business planning.
• Ability to work independently, prioritize effectively, follow through, and solve problems quickly.
• Willingness to relocate now or in the future.
• Valid, unrestricted driver’s license.

Nice To Haves

• Bachelor’s degree.
• Experience in automotive service and support.
• Strong communication, collaboration, organization, and presentation skills.
• Proficiency in Microsoft Office, Teams, and SharePoint.
• Familiarity with Ford systems, including PTS and STARS.

Responsibilities

• Own workforce strategy and technician workforce priorities for the assigned market, aligned with dealer needs, workforce data, market intelligence, and Ford objectives.
• Identify high-risk and high-opportunity dealerships; analyze market trends, workforce gaps, retention challenges, recruiting needs, training requirements, technician capacity, supply, demand, pipeline, and readiness.
• Establish TCS priorities and market engagement strategies, prioritize resources for the greatest potential impact, and translate market intelligence into actionable recommendations for Ford and MarketSource leadership.
• Provide strategic direction, coaching, prioritization, and performance governance for TCS resources; set expectations and balance workloads based on dealer complexity, geography, workforce needs, and business opportunity.
• Assign appropriate TCS resources to dealer opportunities; review dealer assessments, engagement strategies, and action plans; monitor execution and adjust assignments as market conditions change.
• Coach TCSs on consultative dealer engagement, workforce strategy, and outcome-based execution, keeping activity focused on measurable dealer outcomes.
• Identify and escalate performance or resource issues that require leadership intervention.
• Serve as the primary market-level connection between MarketSource and Ford stakeholders, building and maintaining relationships with Ford Regional Teams, dealer leadership, dealerships, training and education partners, New Ford Tech, technical schools and colleges, and other workforce stakeholders.
• Act as the escalation point for significant or complex dealer workforce challenges, determine the appropriate level of intervention, and coordinate resources to develop and execute solutions.
• Own assigned-market performance and monitor and report outcomes including technician retention and placements, pipeline development, training and certification, technician capacity, service operations impact, readiness, program adoption, dealer action-plan execution, dealer satisfaction, TCS productivity, cost per dealer, and ROI.
• Establish market-level performance targets, monitor progress, identify performance gaps, and implement corrective actions when results are off target.
• Aggregate TCS dealer intelligence into market-level insights; identify common challenges, emerging trends, and practices that can be replicated across the market.
• Recommend process, program, or resource improvements; use performance data to optimize TCS resource allocation; provide leadership with actionable market intelligence; and support continuous improvement of the TPS operating model.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, and subsidized backup childcare.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree