Market and Product Intelligence Associate

Hankook Tire America Corp.•Nashville, TN

6d•Onsite

About The Position

The Market & Product Intelligence Associate is a strategic storyteller and analyst who bridges raw industry data and product lineup strategies for the North American tire market. This position is responsible for analyzing macro-level industry metrics (internal sales, USTMA, and GFK retail data) and conducting competitive product benchmarks (SKU structure, sizing strategies). The ideal candidate will possess a customer-centric mindset, transforming complex engineering and market data into actionable insights to help optimize our product portfolio and drive brand pull.

Requirements

Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, or a related analytical field required.
0 to 3 years of experience in market research, business intelligence, data analysis, or product marketing.
Advanced Excel skills (Required): High proficiency in Pivot Tables, VLOOKUP/INDEX-MATCH, and data manipulation is mandatory.
Proficiency in MS Office: Advanced skills in PowerPoint (ability to create executive-ready presentation decks) and Word.
Exceptional communication skills (verbal and written) to articulate complex market/technical information to diverse internal audiences.
Superior organizational and time management skills with a keen eye for data accuracy.
Comfortable with domestic travel for field product observations, dealer interviews, and industry conferences (approx. 10%).
A passion for mobility and analytical curiosity is required.

Nice To Haves

High-potential fresh graduates with strong analytical skills are welcome.
Experience with GFK data systems or market research databases is a strong plus.
Proficiency or familiarity with SAP or ERP systems is preferred.
Tire or automotive industry experience is a plus.

Responsibilities

Lead the analysis of GFK sell-out/retail market data to track brand shares, size-level growth trends, and shifting consumer preferences in the US tire industry.
Synthesize macro trends, automotive industry shifts (such as EV and new mobility solutions), and internal sales figures to extract actionable business intelligence.
Serve as the primary operational liaison for the USTMA (U.S. Tire Manufacturers Association), ensuring data compliance and uploading relevant datasets into SAP.
Continuously search for and evaluate new secondary data sources and publications to improve the accuracy of market forecasting.
Conduct comprehensive competitor product benchmarking, analyzing technical product positioning, tread pattern categories, and performance attributes.
Audit and analyze competitor SKU lineups and sizing strategies to identify market gaps, high-demand size availability, and portfolio optimization opportunities.
Monitor OE (Original Equipment) fitment and vehicle registration trends to predict future replacement tire (RE) market demands by segment (PCR, SUV, LT).
Synthesize complex market data, GFK reports, and product benchmark findings into clean, visual, and highly comprehensive internal reports.
Present market dynamics, structural trend shifts, and proactive strategic proposals to top management on a regular and ad-hoc basis.