Content and Market Intelligence Strategist, EquityZen - Associate

Morgan Stanley • New York, NY

1d • $58,000 - $115,000

About The Position

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture. EquityZen, a part of Morgan Stanley, is a leading marketplace for pre-IPO investments, connecting shareholders of private companies with accredited investors. Through its category-leading technology and innovative approach, EquityZen delivers data-driven insights and tools that empower its 800,000 users to navigate the private markets with confidence. Having completed more than 51,000 private placements in nearly 500 private companies, EquityZen is on a mission to deliver “Private Markets for the Public.” EquityZen is looking for a Market Content Strategist (Associate) to join our growing team.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 4-5+ years’ experience working in content strategy, market intelligence or communications, ideally for financial services, fintech or other regulated industries
• Strategic mindset; able to distill content opportunities to their essence and craft compelling articles and storylines
• Familiarity with using SEO and AEO (AI Engine Optimization) to build content that is compelling and answers the questions of our target audiences.
• Data-driven mentality with the ability to analyze and report on market trends, insights and opportunities
• Demonstrated ability as a writer and a user of AI to improve writing and content creation

Responsibilities

• Build and execute on near-term content strategy, including developing a content calendar for EquityZen’s social media, video and blog that aligns with EquityZen’s goals and brand
• Develop, write, and edit content that maintains a consistent brand voice across strategic focus areas: educational, thought leadership, and market driven content
• Project manage cross-team content creation initiatives (e.g. with EZ and Morgan Stanley) to ensure quality, on-time content delivery
• Content publishing: manage compliance approval, creative selection, and distribution across channels including website, social media, PR, email
• Perform content performance analysis to refine strategy (views, clicks, etc.)
• Build long-term content strategy, optimizing for SEO, awareness and engagement
• Stay up to date with industry trends, content formats to drive best-in-class content, taking into account budget constraints

Benefits

• Comprehensive employee benefits and perks

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level