Market Activation Analyst (Health Plans / Health Systems)

Lyra Health

23d • $106,000 - $146,000

About The Position

Lyra Health is hiring a Market Activation Analyst for Health Plans & Health Systems (HP/HS), reporting to the VP Strategy. The analyst will drive strategic geographic expansion, market entry, and commercial activation by connecting broad healthcare market intelligence with tactical target setting to support commercial growth and care delivery scaling. The role requires quantitative rigor, experience with third-party healthcare datasets, and the ability to translate complex market dynamics into provider- and payer-level activation playbooks.

The analyst will evaluate healthcare markets and expansion opportunities, develop market-specific activation playbooks, and build and maintain quantitative models for market activation and care starts. The role works with commercial, clinical operations, and business development teams to shape market-specific go-to-market strategies and establish company-wide targets.

Requirements

• At least 3 years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within digital health, a health plan, a health system, or a high-growth healthtech organization.
• Advanced quantitative and analytical skills, including Excel, Google Sheets, SQL, or BI tools such as Tableau or Looker.
• Proven experience structuring and manipulating large third-party datasets, such as IQVIA, Definitely Health, or CMS/claims data.
• Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models, such as lead-to-care-start funnels.
• Deep understanding of U.S. healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling.
• Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks.
• Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field.

Responsibilities

• Use third-party healthcare data platforms and analytical tools, including claims, census/demographic, and payer landscape data, to conduct macro-level market evaluations.
• Synthesize market trends to inform the corporate roadmap and develop data-driven rationales for geographic expansion and payer contracting priorities.
• Evaluate payer density, reimbursement models, and local healthcare regulations to identify high-value market entry opportunities.
• Develop and customize market-specific activation playbooks, including directional prioritization of target provider groups, health systems, and specialty service lines.
• Conduct strategic profiling and market-level competitive analysis to identify high-potential clinical partners and network integration opportunities.
• Partner with commercial, clinical operations, and business development teams to tailor go-to-market strategies to local competitive dynamics.
• Refine, maintain, and own market activation Top-of-Funnel (TOFU) and Care Starts quantitative models used for company-wide target setting.
• Track KPIs across activation stages, from market entry and provider outreach through patient onboarding and active care starts.
• Iterate forecast models using empirical performance data to improve lead generation, funnel efficiency, and revenue predictability by market.

Benefits

• Comprehensive healthcare coverage, including medical, dental, vision, FSA/HSA, life, and disability insurance.
• Coaching and therapy services through Lyra for Lyrians.
• Equity through discretionary restricted stock units.
• Paid vacation, sick days, and company holidays.
• Paid parental leave.
• 401(k) with up to 3% matching.
• Monthly technology allowance.
• Well-being perks and activities, surprise swag, and regular community celebrations.
• The role may be eligible for discretionary bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level