Marcom Writer

Apple•Cupertino, CA

9h•Hybrid

About The Position

Apple is seeking a Marcom Writer to create product launch advertisements and product films. This role involves developing and executing advertising campaigns for iPad and iPhone, including television commercials and digital assets, ensuring clear communication of design, positioning, and key capabilities. The writer will collaborate with creative partners to showcase product performance and ensure alignment with brand standards. Additionally, the role includes producing product films focused on education and clarity, translating technical features into customer-focused narratives, and supporting launches by highlighting new capabilities. The position is 40 hours per week and is available in Cupertino, California, and various unanticipated locations throughout the USA.

Requirements

Bachelors Degree or foreign equivalent in Advertising/Copywriting or related field.
1 year of experience in the job offered or related occupation.
1 year of experience with conceptualizing and developing marketing and advertising campaigns that disrupt product categories and create positive results.
1 year of experience writing headlines and other copy for advertising and marketing media, including print ads, film ads, websites, out of home, social posts, and emerging media.
1 year of experience leading advertising film productions: collaborating with film directors, editors, producers, sound designers, casting agents and other vendors.
1 year of experience working cross functionally with internal and external stakeholders to launch new products.
1 year of experience presenting creative concepts to clients, utilizing key software such as Pages and Keynote.
1 year of experience casting and directing voice talent in recording sessions.
Compiling creative portfolio with recognition from an advertising award show including One Show, D&AD, or the Cannes Festival of Creativity.

Responsibilities

Create product launch advertisements for iPad and iPhone, including television commercials and digital assets.
Develop and execute advertising campaigns that serve as customers’ first introduction to new products, clearly communicating design, positioning, and key capabilities.
Collaborate with filmmakers and creative partners to showcase product performance in real world and high-demand environments.
Ensure launch advertising aligns with brand standards while effectively demonstrating product use cases and innovation.
Produce product films as part of the broader marketing ecosystem, with a focus on education and clarity.
Develop annual iPhone product films that explain product features, functionality, and customer benefits.
Translate technical features into clear, customer-focused narratives.
Support launches by highlighting new capabilities, such as camera and video enhancements, through structured, informative storytelling.