MarCom Manager
About The Position
Brita is looking for an Associate Director of Brand Experience (BXL) to shape how our brand comes to life across every touchpoint. In this role, you’ll lead breakthrough, full funnel marketing and elevate our presence across retail with a strong focus on winning in e-commerce. You’ll be the driving force behind Brita’s brand experience, partnering closely with teams across product, portfolio, and innovation to bring big ideas to market. We’re seeking a strategic, data driven marketer who loves to build, create, and deliver work that moves the business.
Requirements
- Demonstrated experience leading brand transformation or major brand strategy efforts.
- Ownership of full‑funnel media strategy with measurable business impact.
- Strong analytical mindset with experience driving learning and performance measurement.
- Proven ability to lead cross‑functional teams and agency partners.
- Experience guiding integrated creative across digital, e‑commerce, and retail.
- Hands‑on Amazon media and e‑commerce experience required.
Responsibilities
- Lead Brand Strategy Activation: Bring the brand’s strategy to life across consumer and customer touchpoints. Ensure consistent, compelling brand expression across all communications and creative.
- Own Integrated Brand & Commercial Planning: Develop full‑funnel integrated plans across brand, media, shopper, and sales. Drive strong performance across e‑commerce channels, including Amazon.
- Drive Learning, Measurement & Optimization: Build a clear learning agenda tied to KPIs and business outcomes. Partner with Finance and Analytic Insights to inform ongoing optimization.
- Lead Cross‑Functional & Agency Alignment: Serve as the primary point of accountability for shared Brand Experience teams and agency partners. Ensure strong alignment with cross‑functional partners to deliver cohesive brand experiences.
- Ensure Brand Consistency Across All Touchpoints: Oversee creative quality and consistency across brand.com, e‑commerce, retail, email, SMS, and other channels. Lead development of key consumer and customer‑facing moments.
Benefits
- Robust health plans
- Market-leading 401(k) program with a company match
- Flexible time off benefits (including half-day summer Fridays depending on location)
- Inclusive fertility/adoption benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
