Managing Director, Marketing Science

Adelphi Group•Los Angeles, CA

40d•$150,000 - $250,000•Hybrid

About The Position

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. This role involves both external-facing responsibilities, such as providing thought leadership and consulting with clients, and internal-facing responsibilities, including mentoring direct reports and recruiting new talent. The position is also responsible for revenue goals and growing the Business Analytics offerings.

Requirements

Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Strong track record of proven leadership ability and impactful client relationship experience
Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
A university degree and 15+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable

Responsibilities

Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.
Building bridges between disciplines within the agency, as well as external partners.
Looking beyond the usual sources and insight opportunities to find a solution when time and budget is limited.
Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.
Identifying growth opportunities at the brand and portfolio-level innovation and the adoption of new analytics technologies.
Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating.
Providing ad hoc support to the clients to solve broad strategic marketing problems.
Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Provide methodological support, coaching, training and advice to your direct reports and to the broader team.
Recruit new talent.
Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
Responsible for the revenue goals of Business Analytics
Actively help to develop and grow Business Analytics offerings by contributing to POVs and exchanging knowledge with colleagues at OM DTA
Stay on top of industry trends and developments by conducting research, engaging in training and attending industry events.