Managing Director, Marketing Science

Adelphi Group•New York, NY

2d•$150,000 - $250,000•Hybrid

About The Position

The Managing Director leads Business Analytics within Omnicom Media’s Data, Tech and Analytics department. The team works closely with planning and investment teams to deliver modern agency services and help clients achieve their business goals. The role combines senior client advisory, marketing and data strategy, analytics leadership, team development, and responsibility for Business Analytics revenue goals. The position is based in New York and reports to the EVP, Data and Technology Officer. Employees are generally required to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.

Requirements

15 or more years leading enterprise marketing, analytics, customer strategy, or business transformation initiatives.
Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions.
Significant leadership experience in agency, client-side, and/or publisher environments, with the ability to manage complex businesses, advise senior stakeholders, and drive measurable growth.
Demonstrated success influencing cross-functional executive stakeholders across Marketing, Finance, Technology, and Operations.
Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization.
Ability to identify growth opportunities through customer, market, and competitive insights.
Experience connecting marketing investments to enterprise growth objectives.
Specialization in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
Expertise in audience-based marketing and data-driven advertising.
Expert-level solution development, analytical skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics and drive problems to resolution.
Proven leadership ability and impactful client relationship experience.
Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
Organization and attention to detail, with ability to prioritize work and handle business writing, presentations, analysis, and project management across scope, budget, and timing.
Experience managing complex enterprise client relationships.
Comfort working in ambiguous situations.
Passion for driving change through adoption of emerging advertising technologies.

Responsibilities

Serve as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business unit leaders.
Build senior client relationships that support business growth, retention, and transformation.
Lead enterprise marketing, data, measurement, or operating-model transformations.
Influence strategic business decisions using data, measurement, customer insights, and growth strategies.
Consult with clients to identify business problems and opportunities and develop analytic roadmaps with measurable business impact.
Provide thought leadership on analytics, research, measurement, and advertising technology concepts, methods, and tools.
Define and execute data strategy, identifying data needs and opportunities and developing roadmaps to maximize the value of first-, second-, and third-party data through integration and augmentation.
Investigate how new data sources and technologies may affect marketing and clients’ industries.
Identify growth and innovation opportunities.
Lead executive-level business reviews and strategic planning sessions.
Build connections among agency disciplines and external partners.
Provide methodological support, coaching, training, and advice to direct reports and the broader team.
Lead and mentor direct reports, assess capabilities, and establish career-growth roadmaps and skill-development goals.
Develop playbooks for audience and measurement activities to standardize high-quality marketing sciences services across the agency.
Contribute to the development and growth of Business Analytics offerings through points of view and knowledge exchange with colleagues at OM DTA.
Keep current with industry trends through research, training, and industry events.
Meet Business Analytics revenue goals.