Managing Director, BFT

Xponential Fitness, LLC•Irvine, CA

4h•$200,000 - $235,000

About The Position

The Managing Director of BFT is the senior leader responsible for driving the strategic growth, operational performance, and franchisee success of the brand. This role serves as the primary advocate for the BFT franchise system, ensuring the brand receives the focus, alignment, and execution required to deliver sustainable, long-term growth. The Managing Director will define the brand’s strategic direction, translate priorities into actionable plans, and mobilize cross-functional teams to deliver measurable improvements in studio performance, unit economics, and overall brand strength. Operating within a matrix organization, this leader must effectively influence internal stakeholders while building strong, trust-based partnerships with franchise owners.

Requirements

10–15+ years of leadership experience in franchise, multi-unit, or consumer service businesses
Proven experience leading brand strategy and/or operational performance initiatives
Experience working within franchise or multi-location systems
Demonstrated success driving revenue growth and improving profitability
Experience operating within cross-functional or matrix organizations

Nice To Haves

Boutique fitness, wellness, or lifestyle brand experience
Experience in instructor-led or modality-based fitness models
Experience working with franchise advisory councils
Experience scaling multi-unit or franchise businesses

Responsibilities

Define and lead the strategic direction for the BFT brand
Develop and execute a multi-year roadmap for growth, innovation, and performance improvement
Identify opportunities to expand revenue streams and strengthen brand differentiation
Lead ongoing brand and product evolution, including class offerings, programming, and member experience
Serve as the primary relationship leader for the BFT franchise network
Build strong partnerships with franchise owners and advisory councils
Champion a franchisee-first mindset, incorporating operator feedback into decision-making
Act as the internal advocate for franchisee needs, ensuring alignment across the organization
Demonstrate empathy for studio-level operations and franchisee investment
Drive system-wide performance across key metrics, including: Same-store sales growth, Member acquisition and retention, Studio profitability and unit economics, Franchisee satisfaction and engagement
Own and improve studio-level economics in partnership with franchisees
Use data and analytics to inform decisions, track progress, and optimize outcomes
Partner with development and operations teams to support new studio growth
Ensure successful studio openings through strong presale execution, marketing readiness, and operational support
Contribute to market expansion strategy and long-term network growth
Partner with marketing leadership to ensure national and local strategies drive measurable results
Improve lead generation, conversion, and member growth at the studio level
Ensure marketing effectiveness translates into tangible franchise performance
Lead and align cross-functional teams, including Marketing, Operations, Training & Experience, Technology, Analytics, and Development
Ensure clarity in roles, responsibilities, and decision-making within a matrix organization
Remove internal barriers and drive accountability for results
Establish clear escalation paths and alignment on ownership of outcomes
Translate strategy into clear initiatives with defined milestones and timelines
Establish a consistent operating cadence across teams
Ensure consistent and effective execution of brand initiatives across the franchise network
Track progress and communicate performance against priorities
Communicate clearly, consistently, and transparently with franchisees and internal stakeholders
Provide visibility into priorities, progress, and performance outcomes
Foster trust, alignment, and collaboration across the franchise system