Manager, YouTube Ads
About The Position
The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube advertising campaigns for Zeta clients. The role oversees campaign setup and optimization, pacing, reporting, and insights, and serves as a subject matter expert and point of contact for assigned advertisers. It combines hands-on ad management with client communication and gives the manager autonomy to make operational decisions using knowledge of the Google Ads ecosystem. The role reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta’s business units. Depending on location, the position is remote or hybrid in New York City, Nashville, Los Angeles, or San Francisco.
Requirements
- At least 3 years of hands-on experience with Google Ads across YouTube ad formats and Awareness, Consideration, and Conversion objectives.
- Hands-on experience managing monthly campaign budgets of $50,000 or more.
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid and budget management.
- Proactive approach to campaign optimization and strategy.
- Meticulous attention to detail.
- Excellent communication skills.
- Strong quantitative skills.
Nice To Haves
- Proficiency with Google Ads Editor.
- Paid Search campaign management experience.
- PMax campaign management experience.
- Microsoft Ads experience.
- DV360 experience.
Responsibilities
- Own YouTube ad campaign setup and optimization as the primary channel manager.
- Manage YouTube and Demand Generation campaign formats in Google Ads and Google Ads Editor across Awareness, Consideration, and Conversion objectives.
- Serve as the internal and external point of contact for live and upcoming campaigns.
- Make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
- Collaborate with internal teams to align campaign execution with client objectives.
- Manage day-to-day tasks and responsibilities using the team’s project management platform.
- Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
- Deliver clear, data-driven performance reports and insights to clients.
- Ensure reporting is accurate, consistent, and timely.
Benefits
- Unlimited PTO.
- Medical, dental, and vision coverage.
- Employee equity and stock purchase plan.
- Employee discounts.
- Virtual wellness classes.
- Pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
