Manager, Web Operations

Konica Minolta Business Solutions, U.S.A., Inc.•Ramsey, NJ

10d

About The Position

Konica Minolta is expanding their Demand Generation Team and is looking for a Manager, Web Operations responsible for the day-to day operations of our website properties. The ideal candidate is experienced in working with enterprise websites, understands technical SEO and web analytics, and takes a process-driven approach to web production. The Manager, Web Operations will shape the strategic vision, purpose and experience across all marketing properties aligned to our client engagement strategy.

Requirements

10+ years’ hands-on experience in direct B2B or B2C web, ecommerce, intranet and digital marketing
BA/BS degree in marketing, communications, technology or related field preferred
Previous experience in a people-manager role
Knowledge of usability and customer experience principles and techniques for mobile and web information architecture and design
In-depth knowledge of SEO, affiliate marketing, email and social media
Experience with web content management systems (CMS) and personalization technology
Proven track record of driving client engagement through web properties and a deep understanding of how web sites alongside other traditional and digital channels to drive conversion
Ability to manage multiple initiatives and assess priorities based on impact
Intermediate to proficient knowledge of HTML, CSS, JavaScript & similar front-end web development languages
Understanding of A/B multivariate testing strategies and digital personalization tools
Strong analytical skills with proficiency in Google Analytics and Tableau
Must have successful cross-departmental collaboration experience/skills
Excellent communication, presentation, and storytelling skills
Experience in a highly agile/scrum environment
Experience with HCL, WordPress and CMS capabilities

Responsibilities

Drive client and prospect engagement through building meaningful experiences across our web properties aligned to our Go to Market plans
Manage the entire web life cycle from strategic planning, features and functionality needs to roadmap and backlog development and prioritization
Lead with a data driven mindset that tracks and measures usage to enable insight driven decisions in partnership with Marketing Analytics
Drive personalization strategy across marketing properties to driver greater engagement with clients through our web experience
Ensure high-quality implementation and delivery of website content & site personalization experiences to support web & related business stakeholder strategies, in accordance with brand & web best-practices.
Initiate/drive qualitative web experience assessments to improve outcomes on web properties
Create and maintain guidelines for the look and feel of the Internet and Intranet properties
Align with UX and IT teams to identify opportunities for web testing and assist in designing and implementing A/B and multivariate tests
Work closely with IT staff to assure that interactive web applications work correctly
Conduct A/B testing to optimize messaging and CTAs
Recommend site improvements based on data and conversion optimization best practices
Oversee digital marketing functions including SEO and paid search to drive marketing vision across all channels
Partner with Marketing Operations and Global Digital teams on website and lead tracking
Own monthly website reporting and develop a framework for measuring engagement and conversion
Develop and maintain web SOPs and training documentations
Collaborate to define relevant customer touch points including websites, mobile websites, etc. through participation in the creation of user flows and user experience requirements
Define opportunities to simplify client experience across web properties and beyond
Manage a team to support digital web initiatives