Manager, Visual Merchandising

Blue Nile•New York, NY

3d•$100,000 - $130,000

About The Position

Blue Nile is seeking a Manager of Visual Merchandising to define and execute the in-store visual expression of the Blue Nile brand across its showrooms. The role is responsible for presenting and grouping products in ways that make the assortment easy to understand, inspiring to shop, and consistent with the brand. The Manager establishes product placement, adjacency, and visual presentation standards; partners with Store Planning on new and existing locations; and develops in-store animations for holidays and key selling periods. The Manager translates merchandising strategy into clear, scalable standards and tools for retail teams. The role works across Merchandising, Category Management, Retail, Store Planning, Creative, Marketing, and Operations to align product stories, customer experience, physical space, and execution. It requires strong product and visual instincts, operational discipline, project management, and the ability to balance brand standards with store practicality and selling needs.

Requirements

Bachelor's degree in Visual Merchandising, Merchandising, Design, Retail, Marketing, or a related field.
5–8+ years of progressive visual merchandising experience, ideally in jewelry, luxury, fashion, specialty retail, or another product-led retail environment.
Strong visual and product sensibility, with demonstrated experience creating compelling product presentations and customer journeys.
Experience developing product placement, adjacency strategies, planograms, and scalable visual standards across multiple stores.
Experience partnering with Store Planning, Retail Design, or Store Development on new and existing store environments.
Demonstrated experience developing seasonal, promotional, or holiday visual merchandising programs.
Strong understanding of how visual merchandising supports customer engagement, Client Advisor selling, and commercial priorities.
Excellent project management, communication, and cross-functional collaboration skills.
Ability to translate creative and merchandising concepts into clear, operationally executable direction.
Strong attention to detail and ability to balance brand standards, customer experience, and store practicality.
Ability to thrive in a fast-paced environment with multiple priorities and seasonal deadlines.

Responsibilities

Own product placement and visual merchandising standards across Blue Nile showrooms.
Develop product adjacency strategies that create intuitive customer journeys and reinforce the role of jewelry categories, collections, and customer occasions.
Establish standards for case layouts, product density, focal points, storytelling moments, and the balance of core product and newness.
Create scalable visual guidelines and planograms that support consistent execution while accommodating differences in store footprint and assortment.
Partner with Category Management to understand product priorities, hero products, launches, and assortment architecture and translate them into physical presentation.
Review showroom execution and evolve standards based on customer behavior, commercial priorities, and assortment changes.
Ensure in-store presentation is elevated, intentional, and distinctly Blue Nile, supporting Client Advisors’ product storytelling and customer navigation.
Partner with Store Planning on merchandising needs for new stores, remodels, relocations, and fixture updates.
Provide merchandising input on fixture placement, case allocation, sightlines, customer flow, category zoning, and flexible merchandising capacity.
Translate assortment requirements into physical space needs and recommend selling-space allocation across categories and product stories.
Review store plans and layouts to ensure they support customer discovery, selling behaviors, and evolving assortment priorities.
Identify opportunities to improve store layouts and fixture utilization in response to assortment changes, customer needs, and business priorities.
Collaborate with Retail, Store Planning, Creative, Operations, and Merchandising to ensure store concepts can be consistently executed and maintained.
Develop visual merchandising strategy and in-store animations for holidays, gifting moments, launches, and key selling periods.
Translate seasonal merchandising priorities into product stories, focal moments, and showroom presentation direction.
Partner with Creative, Marketing, and Category Management to align campaign storytelling, product priorities, and the in-store customer experience.
Create visual toolkits specifying product placement, display direction, signage integration, and execution standards for activations.
Build a calendar of visual merchandising changes aligned with commercial priorities and key retail moments.
Partner with Retail Operations to plan execution timing, communication, and field implementation.
Evaluate the effectiveness of animations and apply learnings to future visual direction.
Connect Merchandising, Category Management, Retail, Store Planning, Creative, Marketing, and Operations around the physical product experience.
Translate merchandising priorities into simple, actionable direction for retail teams.
Develop visual standards, guides, and communication materials that define both intent and execution.
Partner with Retail leadership and field teams to identify execution challenges and improve standards and tools.
Manage multiple visual workstreams and deadlines with attention to detail, consistency, and follow-through.
Champion an elevated customer experience while balancing aesthetic standards with practical store operations and selling needs.