Manager, US Employer Go-To-Market (TELUS Health)

TELUS Health•Houston, TX

About The Position

TELUS Health is seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. This role reports to the Director of North American Marketing and is responsible for developing and executing integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in enterprise wellness and benefits sectors. The ideal candidate will have deep experience in enterprise and channel marketing within healthcare, HR technology, behavioral health, EAP, or employee benefits. This position requires a strong combination of strategic thinking, relationship management, campaign execution, analytics, and market knowledge, particularly within the U.S. and Latin American markets. The role involves partnering cross-functionally with sales, product marketing, and client success teams to generate pipeline, strengthen broker relationships, and position TELUS Health as a trusted workforce wellbeing partner.

Requirements

10+ Years of experience in B2B marketing leadership
3-5+ years of proven team leadership with track record of building high performing teams
Degree in marketing or equivalent experience
Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
Demonstrated success executing ABM and enterprise demand generation programs
Strong experience managing webinars, conferences, and executive events
Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
Strong analytical skills with experience measuring marketing ROI
Familiarity with broker ecosystems in employee benefits and wellbeing
Understanding of behavioral health, employee wellbeing, and workforce resilience topics
Knowledge of U.S. and Latin American business environments
Experience supporting RFPs, proposals, and sales enablement
Exceptional communication and presentation skills
Professional fluency in English and Spanish (asset)
Agile mindset with ability to adapt to market changes
Strong organizational skills and ability to manage multiple stakeholders/projects independently

Nice To Haves

Professional fluency in English and Spanish

Responsibilities

Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts.
Support account based marketing (ABM) programs targeting key employers, brokers, and insurers.
Create measurable KPIs and success metrics for all acquisition initiatives.
Partner closely with sales teams to align marketing with growth priorities and revenue goals.
Create multi-channel campaigns across email, social media, digital and partner channels.
Develop case studies, white papers and enablement materials to drive lead progression.
Optimize conversion initiatives across digital and traditional channels.
Strengthen marketing interlock and communication with US sales leaders.
Develop co-marketing opportunities and broker enablement programs.
Expand market visibility through strategic partnerships.
Identify and prioritize high ROI events, conferences and industry sponsorships.
Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships.
Execute integrate events in key US marketing with pre-event, onsite and post event lead capture.
Measure and report on event ROI and market impact.
Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness.
Use data and insights to optimize campaigns and improve conversion performance.
Build dashboards and executive-ready reporting to demonstrate marketing impact.
Adapt messaging and campaigns for regional and cultural relevance.
Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish).
Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy.
Provide ongoing feedback, coaching and mentoring to support team development and growth.