Senior Manager, Go-To Market
Momentum Financial Services Group•Toronto, ON
•CA$125,000 - CA$135,000
About The Position
Reporting to the Director, Strategy & Transformation, the Senior Manager, Go-To-Market is responsible for operationalizing go-to-market readiness strategies for products and customer solutions. This role ensures successful commercialization, regulatory alignment, operational preparedness, and market adoption across digital and retail channels.
Requirements
- Strong understanding of go-to-market strategy, commercialization, and product launch execution.
- Proven ability to lead and influence cross-functional teams in complex, matrixed environments.
- Excellent project management, stakeholder management, and communication skills.
- Analytical mindset with experience leveraging data to evaluate launch effectiveness and customer adoption.
- Ability to balance strategic thinking with hands-on execution.
- Bachelor's degree in Business, Marketing, or a related field.
- 5–7+ years of experience in go-to-market, product marketing, commercial strategy, or related roles.
- Experience leading cross-functional product launches from planning through execution.
- Experience within fintech, financial services, banking, payments, lending, or other highly regulated industries.
- Strong project management experience in complex organizational environments.
- Experience collaborating with Product, Compliance, Risk, Marketing, and Operations teams.
- Ability to manage multiple priorities and drive results in a fast-paced environment.
Nice To Haves
- MBA or equivalent advanced degree.
- PMP certification.
- Agile and/or Scrum certification.
- Product Marketing certification.
- Experience leveraging AI, automation, and digital tools to improve operational efficiency and reporting.
- Experience developing launch frameworks, playbooks, and commercialization processes.
Responsibilities
- Coordinate commercialization readiness for new products and customer initiatives.
- Partner cross-functionally with Product, Compliance, Risk, Marketing, and Operations teams to drive successful launches.
- Develop and maintain go-to-market playbooks, launch frameworks, and enablement materials.
- Confirm launch timelines and execution readiness across all stakeholders.
- Leverage AI and automation tools to optimize workflows, reporting, and operational efficiency.
- Analyze launch performance, customer adoption, and key success metrics to drive continuous improvement.
Benefits
- Accommodation for applicants up to the point of undue hardship during the recruitment, assessment and selection process.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
