Manager, Upstream Marketing

Stryker•Cary, IL

3d•Hybrid

About The Position

The Manager, Upstream Marketing is a critical role within the Stryker Sage business unit, embedded within the Research & Development organization. This role is responsible for leading across people, process, and projects, developing a high-performing team of Upstream marketing specialists to capture and translate the Voice of Customer (VOC) and Voice of Sales into actionable insights. This position is based in Cary, IL and offers a hybrid work flexibility. You will be required to travel up 30%.

Requirements

Bachelor’s degree required
8+ years of work experience required
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Nice To Haves

MBA
5+ years medical device sales or marketing experience
2+ years of people management experience

Responsibilities

Advise on major competitors and anticipate future competitive dynamics
Monitor market activity, penetration, and competitive wins/losses
Identify market trends and proactively adjust strategy based on the healthcare environment
Continuously evaluate market opportunities and recommend strategic focus areas
Define category strategy based on business lifecycle and market positioning
Identify new customer segments and tailor strategies to meet current and future needs
Translate customer insights and Voice of Customer (VOC) into actionable unmet needs
Analyze qualitative and quantitative research to identify product and service opportunities
Lead customer targeting strategies based on total market potential and opportunity
Build and maintain relationships with Key Opinion Leaders (KOLs) and emerging thought leaders
Lead the New Product Development Process (NPDP) end-to-end, engaging cross-functional stakeholders
Collaborate cross-functionally to support NPDP execution
Lead portfolio execution strategy and long-term portfolio planning
Partner with R&D to anticipate future needs and required strategic assets
Develop and integrate Product Lifecycle Management (PLCM) plans into overall strategy
Align customer acquisition and retention strategies with broader portfolio strategy
Align portfolio segment strategy with overall business objectives
Communicate long-term strategy to drive stakeholder alignment
Raise organizational awareness of industry standards, practices, and guidelines
Partner with Clinical Affairs to support clinical trials, research initiatives, and value-based evidence development
Manage pricing strategy and ensure alignment with business unit goals
Develop forecasting frameworks, including benchmarking and key assumptions
Define success metrics and evaluate business performance
Monitor effectiveness of marketing channels and campaigns
Contribute to best practices in performance analysis and reporting