Upstream Marketing Director Medical + Dental

Midmark Corporation•Versailles, OH

1d•Hybrid

About The Position

This role will lead the upstream marketing effort and portfolio strategy development and implementation for Midmark globally, excluding India. Work jointly with Engineering, Product Development, Business Units, Downstream Marketing and Corporate Strategy Development to create customer-centric product strategies for the medical and dental markets to ensure a strong pipeline for future growth. Lead the coordination of business cases, development with engineering and launch of new products, in partnership with downstream marketing and sales organizations. Lead market development efforts by identifying, supporting and recommending new areas of growth beyond existing product lines. Managing Product Managers, this role will also need to have a high EQ to work effectively with other functions in the company. This role is a hybrid role expected to be on-site in the Versailles, Ohio location 4 days a week and 1 day remote. This is not a remote position.

Requirements

Bachelor's degree in life science or business discipline required
Minimum of 5 years of upstream product marketing management experience
Demonstrated success in leading medical device product development through to commercial launch
Strong people management experience
Success in working in complex organizations
Ability and willingness to travel extensively and frequently to meet with internal teams and field-based customers
Legally authorized to work in the United States.
Individuals with temporary visas including OPT and STEM OPT or who will need sponsorship for work authorization now or in the future, are not eligible for hire.

Nice To Haves

MBA preferred
Ideally an advanced scientific degree
experience in a medical device company preferred

Responsibilities

Develop and oversee implementation of product strategies to maximize the revenue potential from current assets.
Support the development of corporate and divisional product strategies within Midmark’s medical and dental business units.
Translate corporate business goals to strategic plans that will drive revenues and exceed financial performance expectations worldwide.
Lead the execution through PRP processes.
Create multi-year strategic growth plans and a robust global product roadmaps, drives alignment on strategy with Sr. Leadership and R&D peers.
Direct line management of Product Managers for programs and projects.
Deliver and/or present documents, presentations, etc., monthly to PRP Governance Team.
Create global market overview maps of key applications and technologies.
Identify and predict strategic competitive plays and market positioning.
Map out competitive strategy and develop / execute strategy to advance the business.
Bring a creative and innovative approach to one’s work to differentiate company products from competitors in the marketplace.
Analyze qualitative and quantitative market data in order to identify trends in the market and thereby, translate these trends into business opportunities and actions.
Conduct opportunity modeling of new technology platforms including cannibalization / obsolescence of existing products.
Identify immediate, midterm and long term product gaps within the portfolio and provide solutions to fill the gaps.
Determine / prioritize key unmet needs and opportunities through QFD and KANO modelling.
Use physician network to assemble customer insights – formally or informally – to inform our pipeline strategy.
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.