Manager, U.S. Client Marketing National Issuers

Visa•Atlanta, GA

5d•$114,400 - $215,300•Hybrid

About The Position

This is an exciting time to join Visa's U.S. Client Marketing team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech. The Manager, U.S. Client Marketing National Issuers will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives. The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive value and business outcomes through consultative, insight-led marketing engagements. As part of the U.S. Client Marketing team, the marketing manager will contribute to shaping and delivering marketing strategies that support client growth and Visa revenue. The Marketing Manager will engage with teams across Visa and its clients to deliver thought leadership advisory services and/or execute marketing programs to help grow our clients’ payment card business and support identification of growth opportunities and contribute to expanding client engagements and revenue. You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s issuer clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients. This Manager must be able to thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a “can do”, positive attitude. Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients.

Requirements

5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
5 years of work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA)
5-8 years business experience, with majority in marketing or consulting roles that involved marketing or business strategy, product launches or planning
Prior experience in financial services, payments or consulting
Strong executive presence and comfort leading discussions with clients
Strong analytical skills and feel comfortable with numbers and managing a P&L
Strong written and in-person communication skills
Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
Self-motivated and proactive in asking questions / proposing solutions
Extensive knowledge of Microsoft Office Excel, Power Point, Word, and AI tools
Willingness to travel

Nice To Haves

Prior experience with issuer marketing and/or payment industry and/or consulting experience preferred
Prior experience in designing and executing multichannel marketing campaigns (i.e. paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)

Responsibilities

Support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing, etc.
Apply industry trends to improve client recommendations and program effectiveness
Identify opportunities for incremental work and support development of scopes, proposals, and new initiatives
Stay informed on marketing innovation, emerging technologies, and AI
Support consultative client engagements and account growth initiatives
Apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to develop clear, compelling narratives for client-facing materials.
Prepare and present portions of client deliverables and recommendations
Work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Product, Marketing, Legal, etc.)
Lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
Support the key products/marketing initiatives, e.g., Olympics promotion, merchant marketing, B2B marketing, Contactless marketing, etc.
Manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, and be responsible for prioritizing and executing against multiple workstreams, aligning with client and business priorities
Support scope development, budget tracking, and financial performance across projects, aligning with client and business priorities
Ensure work aligns with scope and flag risks to revenue, margin, or delivery timing
Support scope development, budget tracking, and financial performance across projects and ensure the work aligns with commercial goals, including revenue and margin expectations
Program tracking and results management
Draft business intent agreements and work statements