Manager, Trade Marketing - National

Anheuser-Busch • New York, NY

7d • $129,600 - $153,900 • Onsite

About The Position

We are looking for a Trade Marketing Manager focused on Budweiser and the Budweiser Brand Family. This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for one of the fastest growing brands in the Anheuser-Busch portfolio.

Requirements

• 5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred
• Strong experience in analyzing information and making insightful recommendations
• Highly organized with ability to handle priorities and coordinate multiple projects
• Effective presentation and communication skills with experience presenting to key partners

Responsibilities

• Own National Trade Marketing Strategy, by bringing insights, sales and marketing knowledge to below the line program development
• Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
• Build impactful programs and execution toolkits to support key selling moments
• Lead Below the Line (BTL) Briefs with our Agency Partners
• Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams
• Own retail hook/tactic development and execution
• Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs
• Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
• Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
• Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis
• Analyze return on investment (ROI) and trade asset sales

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed