Manager, Trade Marketing

Pure Fishing • Columbia, SC

22h

About The Position

Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.
Manager, Trade Marketing
Location: Columbia, SC
Join our team as Manager, Trade Marketing at Pure Fishing!
Are you ready to cast your line for an amazing career opportunity? At Pure Fishing, we’re dedicated to creating top-tier fishing gear and outdoor products—and we’re searching for a talented Manager, Trade Marketing like YOU to help us reel in success!

Requirements

• Education: A bachelor’s degree in business, marketing, or a related field.
• Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
• Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
• Mindset: Analytical, adaptable, and always eager to learn.
• Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.

Nice To Haves

• A proactive attitude and a talent for turning insights into action!

Responsibilities

• Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
• Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
• Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
• Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
• Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
• Monitor forecasts, track product performance, and guide strategic decision-making.
• Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
• Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

Benefits

• You’ll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
• Your ideas and insights will shape the future of the North American dealer network.
• You’ll enjoy working cross-functionally with brilliant minds in Finance, Marketing, Operations, and Supply Chain.
• This role combines strategic thinking, dynamic teamwork, and the chance to make a real impact.
• You’ll have the opportunity to explore new places while contributing to the company’s growth (20% travel required).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager