About The Position

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. Today at Apple is one of Apple Retail's most powerful expressions of creativity, learning, and human connection — bringing customers together in stores around the world to discover what's possible with Apple products and services. As the WW Today at Apple Program Manager, you will set the global vision and strategy for this programming franchise, shaping a year-round content library and annual programming plan that resonates across every market Apple Retail calls home. You will lead a team of talented strategists while working in close partnership with production, creative, and internal engagement teams to deliver world-class programming at scale. This is a rare opportunity to define the creative heartbeat of Apple Retail for customers everywhere. DESCRIPTION The WW Today at Apple Programming Manager, leads global strategy, programming vision, and content development for Today at Apple — Apple Retail's signature in-store customer engagement franchise. In this role, you will shape how customers around the world experience creativity, learning, and community inside Apple Stores, partnering across production, creative, internal engagement, and regional teams to build and deliver an inspiring annual programming plan. You will lead a team of strategists supporting across worldwide vision and regional execution.

Requirements

  • 8+ years of experience in programming, content strategy, or retail marketing, in a consumer-facing or retail environment.
  • Demonstrated experience setting strategic vision and leading complex, cross-functional programs at a global or large-scale regional level.
  • Proven people management experience with a track record of leading and growing high-performing teams.
  • Exceptional written and verbal communication skills, including experience presenting strategy and recommendations to senior leadership.

Nice To Haves

  • Experience developing or overseeing live event programming, educational content, experiential marketing, or creative content libraries at significant scale.
  • Ability to synthesize complex problem statements and opportunities into clear, compelling strategic briefs that influence leadership and cross-functional partners.
  • Deep appreciation for how programming and creative experiences can be designed to resonate across diverse global markets and cultures.
  • Familiarity with retail operations and the dynamics of worldwide-to-regional strategy execution.
  • Comfortable managing multiple large-scale programs simultaneously with a flexible, solutions-oriented approach.
  • Passion for Apple products and a genuine belief in the power of creativity, technology, and the arts to inspire people.

Responsibilities

  • Set the global vision and strategy for the Today at Apple programming franchise.
  • Shape a year-round content library and annual programming plan.
  • Lead a team of talented strategists.
  • Work in close partnership with production, creative, and internal engagement teams to deliver world-class programming at scale.
  • Lead global strategy, programming vision, and content development for Today at Apple.
  • Shape how customers around the world experience creativity, learning, and community inside Apple Stores.
  • Partner across production, creative, internal engagement, and regional teams to build and deliver an inspiring annual programming plan.
  • Lead a team of strategists supporting across worldwide vision and regional execution.
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