Manager, Strategy

Adelphi Group•New York, NY

5d•Hybrid

About The Position

The Manager, Strategy develops retailer- and shopper-specific audience strategies using UM’s data stack, third-party data, quantitative and qualitative information, and primary research. The role identifies shopping drivers, barriers, and channel relationships; integrates client and retail partner research; and develops strategies that cascade from the Connections Strategy to guide targeted media vehicles and programs. The position collaborates on engagement ideas and maintains strategic consistency throughout plan development and implementation. It also packages and presents strategic ideas, helps craft and sell strategies, consults on support materials, builds effective relationships across internal teams and external partners, and maintains client relationships while ensuring timely delivery of work.

Requirements

Bachelor’s degree required.
3–5 years of working experience required.
Ability to manage teams both upwards and downwards and ensure cross-team communication.
Strong written and oral communication skills.
Familiarity with research and data analysis.
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
Proficiency in Microsoft Office, including Excel and PowerPoint.

Nice To Haves

Agency and/or commerce media experience preferred.

Responsibilities

Use UM’s data stack and third-party data to translate consumer audiences into retailer- and shopper-specific audiences.
Develop audience profiles using quantitative and qualitative data.
Propose, execute, and share primary research related to audience profiling.
Maintain a deep understanding of the business, target audiences, and the wider communications and commerce environment.
Identify and articulate shopping drivers, barriers, and channel relationship insights.
Understand and integrate client and retail partners’ research into strategy.
Develop retailer and shopper strategies that cascade from the Connections Strategy and guide targeted, innovative media vehicles and programs.
Collaborate in developing engagement ideas.
Ensure strategic consistency across plan development and implementation.
Package strategic ideas clearly for presentation; assist in crafting and selling strategies and consult on support materials.
Develop effective working relationships with team members, including research, planning, and digital teams.
Build respectful, collaborative relationships with retail, media, and outside agency partners.
Maintain client relationships and ensure timely creation and delivery of work.
Manage teams up and down to support cross-team communication.