Strategy Manager

Whalar Group•New York, NY

4d•$65,000 - $70,000

About The Position

Whalar, part of Accenture Song, is a creator and social agency that helps brands become cultural drivers by connecting them with creators and communities. The Creative Strategy Manager supports the development of insight-driven strategies connecting culture, consumers, creators, and creative execution to deliver impactful social-first work for clients. Reporting to the Director or Associate Director of Creative Strategy, the role translates cultural trends, audience insights, and campaign objectives into strategic recommendations and actionable creator brief frameworks. The role partners with Creative, Client Services, and cross-functional teams to develop pitch decks, curate creator partnerships, and bring ideas to life. It calls for a curious, culturally fluent strategist with strong knowledge of the creator landscape and the ability to turn observations into meaningful insights and creative opportunities.

Requirements

2–3 years of experience developing and executing social strategies within an agency setting.
Strong understanding of social platforms, culture, and audience behavior.
Ability and curiosity to investigate the reasons behind cultural, audience, data, and community observations.
Ability to turn facts, statistics, trends, and observations into insights that reveal underlying audience tensions and motivations.
Clear, concise, precise, and compelling creative writing skills.
Deep understanding of what makes creator partnerships authentic, credible, and culturally relevant.
Ability to develop insight-driven strategies that guide creative work while enabling breakthrough ideas.

Responsibilities

Develop strategic foundations, points of view, and insight-driven recommendations by translating cultural, consumer, and platform insights into actionable strategies.
Partner with Client Services and Creative teams to turn client briefs into campaign objectives, facilitate brainstorming, develop campaign narratives, and align creative work with strategic goals, audience insights, and success metrics.
Monitor and analyze cultural trends, social behaviors, creators, and platform developments; lead cultural and community audits; and identify opportunities for clients.
Review and refine creator briefs and content, providing strategic and creative feedback to ensure alignment with campaign objectives, platform best practices, brand guidelines, and past performance learnings.
Use campaign performance data and industry insights to optimize future strategies, strengthen creative recommendations, and contribute to agency thought leadership.
Build trusted client partnerships by providing strategic guidance, collaborating with Client Services, Paid Media, Measurement, and Creative teams, and contributing ideas that support client success and agency growth.