Manager, Strategic Programs

Astound Broadband • New York, NY

13d

About The Position

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. They also provide dependable fiber infrastructure and internet solutions for businesses, helping organizations thrive. At the forefront of digital transformation, Astound continuously evolves its offerings to meet the dynamic needs of its customers, delivering reliable connectivity and groundbreaking digital experiences. The company's commitment to excellence extends beyond infrastructure, investing in its people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities served. Astound offers a robust benefits package that includes rewards, recognition programs, and employee discounts. The Manager of Strategic Programs is responsible for leading high-impact seasonal and promotional marketing campaigns that accelerate revenue growth. This role partners closely with Paid Media, Marketing Operations, Brand/Creative, Finance, Sales, and Analytics to ensure fully integrated campaigns that drive subscriber acquisition and strengthen market penetration. This position serves as the primary owner of the organization’s major commercial moments, such as annual kickoffs, Back-to-School, Cyber season, and key mover-focused campaigns, ensuring these initiatives are strategically planned, flawlessly executed, and aligned with broader business objectives.

Requirements

• 5–8+ years managing paid media in telecom, subscription, or high-volume acquisition businesses.
• 3+ years with testing in paid media or digital marketing.
• 3+ years working in a competitive environment and/or with a challenger brand.
• Expertise leading full-funnel marketing efforts and strategy.
• Proven ability to scale acquisition efficiently.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Advanced proficiency in Excel, including data analysis and reporting.
• High school diploma or equivalent required.

Nice To Haves

• Experience managing $10M+ performance budgets preferred.
• Prior experience with CRM and DMP platforms, as well as digital advertising tools, is preferred.
• Experience leveraging AI tools to automate or enhance analytical workflows is preferred.
• Experience in agency or telecommunications environments is a plus.
• Bachelor’s degree preferred.
• Major in Marketing, Digital Marketing, Communications, or related fields.
• MBA, advanced degree, or digital certification is a plus.

Responsibilities

• Own annual promotional development for core growth initiatives including Back-to-School, Cyber, and Flash campaigns using competitive tools and data-driven tools to drive results.
• Develop campaign briefs including: offer strategy, audience targeting, messaging pillars, channel mix recommendations (in partnership with Paid Media).
• Align promotions with revenue and margin targets.
• Work with Paid Media teams to translate campaign strategy into channel-level execution.
• Align spend levels with expected lift.
• Coordinate escalations and retargeting efforts.
• Partner with Marketing Ops to ensure on-time asset deployment.
• Work with Marketing Ops to ensure campaign timing and messaging are synchronized across all channels.
• Collaborate with Brand/Creative to maintain consistency and urgency messaging.
• Ensure Go-To-Market team is aligned for seamless execution.
• Partner with Pricing and Promotions team and Finance on promotional economics and revenue forecasting.
• Work with Sales leaders to align on field push and market readiness.
• Analyze campaign results and recommend optimization for future cycles.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED
• Number of Employees: 1-10 employees