Manager, Strategic Planning & Partnership

Richemont•New York, NY

6d•$110,000 - $120,000

About The Position

As Strategic Planning & Partnerships Manager for North America, you will help shape and support IWC’s regional brand strategy, translating global priorities and business objectives into locally relevant initiatives that strengthen brand equity, cultural relevance, and market impact. Working closely with the Marketing & Communications VP and cross-functional teams, you will contribute to the regional Strategic Plan, identify opportunities to strengthen IWC’s position in the luxury and cultural landscape, and lead selected strategic projects from concept through execution. You will develop IWC’s strategic partnerships in North America by identifying and nurturing relationships with brands, institutions, communities, and cultural partners. You will create meaningful activations that amplify IWC’s storytelling, engage key audiences, and support the Maison’s long-term ambitions in the region. The role also involves adapting global strategies for the U.S. market, developing localized communications and campaign plans, and evaluating initiatives to inform future activations.

Requirements

At least 5 years of professional or related experience in communications roles.
A master’s degree in marketing, business administration, or another related discipline.
Excellent strategic thinking and problem-solving abilities.
Ability to translate business objectives into actionable communications plans and campaigns.
Knowledge of the North American luxury landscape.
Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
Fluency in English.

Nice To Haves

Experience in the luxury retail sector is a definite advantage.

Responsibilities

Support the Marketing & Communications VP in defining the regional brand vision and preparing the annual Strategic Plan.
Develop and implement localized communications plans supporting HQ product launches, brand campaigns, events, and cultural partnerships.
Ensure consistent and compelling brand messaging across the market.
Advise stakeholders and internal teams on messaging strategy, tone, and execution.
Identify culturally relevant opportunities to elevate IWC’s voice in the luxury, design, and cultural landscape.
Work with HQ and regional teams to adapt global strategies for the U.S. market, including close collaboration with the Events Manager and PR Manager.
Contribute to integrated regional campaigns and activations supporting product launches, brand moments, and strategic priorities.
Coordinate with the Events Manager, PR Manager, and cross-functional teams to ensure campaigns and experiences have a strong strategic narrative and meet brand and business objectives.
Extend the impact of campaigns and events through partnerships, communities, content, and culturally relevant touchpoints.
Support locally relevant storytelling and activation concepts that bring IWC’s heritage, innovation, and brand territories to life.
Lead selected cross-functional activations and special projects, coordinating internal and external stakeholders from concept through execution.
Evaluate the impact of key initiatives and identify learnings and opportunities to improve future activations.
Develop IWC’s strategic partnerships and community engagement approach for North America, aligned with regional and global priorities.
Identify, evaluate, and recommend relevant partners across luxury, culture, design, innovation, sport, and entertainment.
Build and nurture long-term relationships with strategic partners, including the Mercedes AMG Petronas Formula One Team, institutions, and relevant communities.
Develop and execute partnership activations across experiences, content, communications, and client engagement.
Identify opportunities to connect IWC with new audiences and strengthen cultural relevance through community engagement.
Manage partnerships from initial opportunity and negotiation through activation and performance evaluation.