Manager, Strategic Planning & Partnership

Richemont•New York, NY

About The Position

As Strategic Planning & Partnerships Manager for North America, you will help shape and support IWC’s regional brand strategy, translating global priorities and business objectives into locally relevant initiatives that strengthen brand equity, cultural relevance and market impact. Working closely with the Marketing & Communications VP and cross-functional teams, you will contribute to the regional Strategic Plan, identify opportunities to strengthen IWC’s position in the luxury and cultural landscape, and lead selected strategic projects from concept through execution. You will develop strategic partnerships in North America by identifying and nurturing relationships with relevant brands, institutions, communities and cultural partners. You will create meaningful activations that amplify IWC’s storytelling, engage key audiences and support the Maison’s long-term regional ambitions. The role supports regional brand vision and communications planning, localized campaigns, events and cultural partnerships, and consistent brand messaging. It also involves advising stakeholders on messaging, adapting global strategies for the U.S. market, coordinating cross-functional activations, and evaluating the impact of initiatives. Partnership work spans opportunity identification and negotiation through activation and performance evaluation. IWC Schaffhausen is an international luxury watch brand within Richemont. Richemont offers eligible employees a compensation and benefits package, with benefits including medical, dental and vision programs; health savings and flexible spending accounts; life insurance and disability benefits; a 401(k) with employer match; paid time off; wellness reimbursement; employee assistance; and volunteer days off. The expected salary range is $110,000–$120,000, with salary determined based on relevant skills and experience.

Requirements

At least 5 years of professional or related experience in communications roles.
A master’s degree in marketing, business administration or a related discipline.
Strong strategic thinking and problem-solving abilities, including the ability to translate business objectives into actionable communications plans and campaigns.
Knowledge of the North American luxury landscape.
Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
Fluency in English.

Nice To Haves

Experience focused on the luxury retail sector is a definite advantage.

Responsibilities

Support the Marketing & Communications VP in defining the regional brand vision and preparing the annual Strategic Plan.
Develop and implement localized communications plans supporting HQ product launches, brand campaigns, events and cultural partnerships.
Ensure consistent and compelling brand messaging across the market.
Advise stakeholders and internal teams on messaging strategy, tone and execution.
Identify culturally relevant opportunities to elevate IWC’s voice in the luxury, design and cultural landscape.
Work with HQ and regional teams to adapt global strategies for the U.S. market, including close collaboration with the Events Manager and PR Manager.
Contribute to integrated regional campaigns and activations for product launches, brand moments and strategic priorities.
Coordinate with the Events Manager, PR Manager and cross-functional teams to ensure campaigns and experiences have a strong strategic narrative and meet brand and business objectives.
Identify ways to extend campaigns and events through partnerships, communities, content and culturally relevant touchpoints.
Support locally relevant storytelling and activation concepts that bring IWC’s heritage, innovation and brand territories to life.
Lead selected cross-functional activations and special projects, coordinating internal and external stakeholders from concept through execution.
Evaluate the impact of key initiatives and identify learnings and opportunities to strengthen future activations.
Develop IWC’s strategic partnerships and community engagement approach for North America, aligned with regional and global priorities.
Identify, evaluate and recommend partners across luxury, culture, design, innovation, sport and entertainment.
Build and nurture long-term relationships with strategic partners, including the Mercedes AMG Petronas Formula One Team, institutions and relevant communities.
Develop and execute partnership activations across experiences, content, communications and client engagement.
Identify opportunities to connect IWC with new audiences and strengthen its cultural relevance through community engagement.
Manage partnerships from initial opportunity and negotiation through activation and performance evaluation.