Manager, Strategic Fundraising Initiatives

Atlanta Braves•Atlanta, GA

1d•Onsite

About The Position

This role is responsible for leading fundraising strategy, revenue growth, and fan engagement initiatives across the Atlanta Braves Foundation and Henry Louis Aaron Fund’s fundraising portfolio, with a primary focus on overseeing and expanding the Club’s 50/50 Raffle program as a premier in-game fundraising asset. The Manager will lead the development, execution, and ongoing evolution of fan-facing fundraising programs and experiences that drive meaningful community impact and sustainable revenue growth. This position is accountable for enhancing existing fundraising initiatives while identifying and launching new opportunities that leverage the Atlanta Braves brand, platform, and game-day environment. This role is responsible for leading initiatives that generate more than $4 million in annual fundraising revenue and will support marquee fundraising initiatives such as the Braves Foundation Gala, Hank Aaron Week, Braves Foundation Rally Day, and other year-round campaigns and activations. Through strategic planning, cross-functional collaboration, and data-driven decision-making, the Manager will help elevate the Foundation’s visibility, fan engagement, consistent revenue generation, and philanthropic impact across Braves Country. This is a dynamic, high-visibility role that will help shape the future of fundraising for the Atlanta Braves Foundation.

Requirements

Bachelor’s degree required; focus in business, nonprofit management, marketing, communications, sports management, or related field preferred.
5-8+ years of experience in fundraising, sales, partnerships, event operations, fan engagement, nonprofit development, sports business, or related field.
Demonstrated experience leading revenue-generating programs, campaigns, events, or fan engagement initiatives.
Experience leading part-time, seasonal, or event-based staff preferred.
Retail, digital sales expertise preferred.
Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
Proven ability to build relationships and collaborate cross-functionally with internal teams, external partners, vendors, donors, and community stakeholders.
Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and make recommendations to improve performance.
Excellent verbal, written, and presentation communication skills.
Self-motivated with the ability to work independently, take initiative, and drive projects from concept through execution.
Passion for community impact, fan engagement, and the Atlanta Braves organization.
Ability to work nights, weekends, holidays, and all Atlanta Braves home games and related events as needed.

Responsibilities

Lead and grow the 50/50 Raffle program, including strategy, technology, operations, compliance, staffing, fan engagement, and revenue optimization.
Recruit, hire, train, and oversee Grand Slam Sellers, including development of staffing strategies, scheduling, incentive programs, sales training, and managing performance expectations.
Lead the planning, execution, and continuous improvement of existing fundraising initiatives to ensure strong operational execution, fan experience, and revenue performance.
Develop and launch new fundraising programs, campaigns, and fan engagement opportunities that expand awareness, participation, and revenue generation.
Lead fundraising strategy and initiatives supporting the Henry Louis Aaron Fund, ensuring alignment with organizational goals and the ongoing legacy of Hank Aaron.
Support the optimization of in-game fundraising strategy and execution, including 50/50 raffle operations, scoreboard messages, in-seat experiences, auctions, and other fan-facing activations.
Administer and optimize year-round fundraising campaigns and community-based initiatives, including digital campaigns, sweepstakes, Giving Tuesday, auctions, and other revenue-generating opportunities.
Partner cross-functionally with colleagues in Community/Foundation. Communications, BravesVision, Marketing,, Operations, Retail, and external vendors to develop integrated fundraising and promotional strategies.
Analyze fundraising performance, fan engagement trends, and campaign effectiveness to identify opportunities for growth and operational improvement.
Cultivate and maintain relationships with corporate partners, donors, foundations, and vendors to support fundraising initiatives and sponsorship opportunities.
Maximize donor management platform, develop and executive donor stewardship plan.
Develop reporting tools, track fundraising performance metrics, and provide regular updates and recommendations to leadership.
Manage budgets related to fundraising initiatives and events, ensuring alignment with revenue goals and organizational priorities.
Support broader Atlanta Braves Foundation and Community Affairs strategic initiatives as needed.