Manager, Strategic Communications and Engagement

Canadian Alliance of Physiotherapy Regulators

3d•CA$95,000 - CA$120,000

About The Position

The Canadian Alliance of Physiotherapy Regulators (CAPR) is seeking an enthusiastic and collaborative Manager, Strategic Communications and Engagement to lead our strategic communications, engagement and marketing efforts. This role advances organizational priorities, strengthens brand consistency, and supports meaningful engagement with regulators, prospective physiotherapists (Canadian and internationally educated), and system partners. Reporting to the CEO, the Manager also oversees internal and external communications processes, projects, systems, and deliverables, and plays a key role in positioning CAPR as a trusted, credible, and accessible organization within Canada’s physiotherapy regulatory landscape. About CAPR: The Canadian Alliance of Physiotherapy Regulators (CAPR) is a credentialing and assessment agency that provides evaluation services on behalf of the Canadian provincial and territorial physiotherapy regulators (called Colleges). We review the education and qualifications of applicants educated outside of Canada to determine whether their education is substantially different from those of Canadian-educated physiotherapists. For both Canadian and internationally educated physiotherapists, we administer the entry to practice licensure examination to determine a candidate's readiness for safe, effective, and independent physiotherapy practice. For more information, please visit our website at www.alliancept.org

Requirements

Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field
Minimum five (5) years of progressive experience in strategic communications, engagement and brand identity
Proven success in leading the adoption of highly effective communications and engagement practices throughout the organization

Nice To Haves

Experience in a regulatory, healthcare, not-for-profit, or professional services environment
Fluency in French

Responsibilities

Leads the development and execution of communications, marketing, and engagement initiatives to support CAPR’s strategic and annual priorities
Develops and implements annual and multi‑year communications plans, in collaboration with internal teams and external subject matter experts.
Uses analytics, feedback, and best practices to evaluate effectiveness and drive continuous improvement
Collaborates with internal teams to provide strategic guidance and identify opportunities that improve reach and engagement with priority audiences
Supports internal communication, providing guidance on communication channels, content, and consistency in messaging to support the timely and accurate delivery of information
Identifies and mitigates emerging communications risks and opportunities
Sources media training and executes on training key representatives, including the CEO, the Board Chair and other leaders, as needed
Supports consultation and engagement initiatives through communications plans, materials, presentations, surveys, and stakeholder resources
Maintains stakeholder profiles and data to ensure information is current, organized, and handled appropriately through optimal processes
Plans and coordinates awareness and information campaigns (e.g., key milestones, program updates, exam-related communications), including timelines, creative collaterals, approvals, and distribution
Develops, writes, edits, and proofreads communications materials, including newsletters, reports, website content, presentations, announcements, briefings, and stakeholder communications
Interprets complex or technical information, transforming it into clear, concise, and accessible language for diverse audiences
Provides direction for website design, content and digital communications platforms
Coordinates updates to website pages, online resources, graphics, forms, and multimedia content, ensuring clear user pathways and accessible information
Monitors website usability, accessibility, navigation, and content quality to enhance user experience and engagement
Performs other related duties as assigned