Manager / Sr. Manager – Digital Marketing & Solution Management (Remote)

Johnson Controls•Glendale, AZ

11d•Remote

About The Position

We are seeking a highly execution-oriented, strategic leader to join our Commercial Enablement & Experience team in our Sustainable Infrastructure business at Johnson Controls. This role sits at the intersection of solution management, vertical market strategy, and modern B2B marketing execution, leading initiatives to design, develop, position, and scale differentiated customer offerings. This is a hybrid role, with approximately: 50% focus on offerings development (solution management) 50% focus on multi-channel marketing activation and demand generation The ideal candidate blends structured solution development, ICP-driven marketing strategy, and hands-on digital execution—with the ability to build scalable systems while also driving near-term results.

Requirements

5–10+ years across solution development, product/offering management, and/or B2B marketing
Experience defining: ICPs, segmentation, value propositions
Proven ability to: design campaigns, manage complex workstreams, drive execution across functions
Strong ability to operate as both: strategic thinker, hands-on executor

Nice To Haves

Strong candidates will have demonstrated experience building modern B2B marketing systems, including: Multi-channel campaign development (email + social + content + web), Account-based marketing (beyond deal-stage), Content strategy and scaling (reuse, amplification, systems), Digital demand generation and nurturing
Experience aligning marketing to vertical strategies and ICP-driven targeting
Ability to operate in environments where: priorities shift, outputs must scale without adding headcount
Familiarity with agile / sprint-based execution

Responsibilities

Lead Customer-Centric Offerings Development: Own the end-to-end development of priority offerings—from concept through commercialization—ensuring alignment to: Clearly defined ideal customer profiles (ICPs) and buyer personas, Vertical-specific needs, buying processes, and decision drivers, Market demand and competitive differentiation.
Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation: Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies, connecting targeting, messaging, content, and campaign execution into a unified system. This includes: Defining vertical-specific marketing strategies that align to: Ideal customer profiles (ICPs) target account segments buyer-needs and decision drivers, Developing clear positioning, messaging, and narrative frameworks tailored to each vertical to ensure: Customers can understand our differentiation independently, Our value is evident before direct sales engagement, Establishing structured content systems that enable the organization to lead with thought leadership and insight, including: Campaign themes aligned to vertical priorities, Modular, reusable content (e.g., case studies, insights, messaging frameworks), Repeatable content cadences (including potential vertical newsletters), Building campaigns that proactively shape market perception by: Providing buyers with the information they need to evaluate solutions independently, Ensuring that our brand, expertise, and proof points are visible across the channels where customers are conducting research, Translating content and strategy into integrated, multi-channel campaigns across: Email, LinkedIn / social, Web and landing experiences, Sales enablement tools and messaging, Ensuring each campaign: Reinforces a consistent narrative, Reuses core content across multiple touchpoints, Supports both account-level engagement and broader market visibility.
Build and Execute Multi-Channel Demand Generation Campaigns: Design and execute integrated campaigns across the following activation channels to execute a coordinated, multi-touch engagement across the buying journey: Email (existing strength), LinkedIn / social (organic + targeted), Web and landing experiences, Content-driven engagement (case studies, insights), Event and webinar activation.
Scale Account-Based Digital Engagement: Extend account-based marketing beyond deal-stage support by: Designing ongoing digital engagement strategies for target account lists, Ensuring priority accounts are consistently exposed to: Relevant messaging, Proof points insights and content, Supporting sellers with structured, repeatable account engagement approaches.
Create Early-Stage Digital Engagement Pathways: Develop simple, scalable digital entry points that enable customers to engage earlier, such as: Assessments, Guided decision tools, Content-based entry experiences, Ensure alignment between: Offering design, Customer journey, Marketing activation.
Own End-to-End Campaign Execution (Doer Mindset - Strategic design + hands-on execution): Consistent with your existing expectations: Develop messaging, campaign assets, and execution plans, Build and manage structured work plans and timelines, Drive initiatives forward independently, Remove roadblocks and maintain momentum.
Align Marketing, Sales Enablement, and Offerings: Ensure consistency between: What we build (offerings), How we message it (marketing), How sellers position and sell it (enablement), Develop: Sales playbooks, Campaign messaging frameworks, Executive and customer-facing materials.
Performance Tracking & Continuous Optimization: Define and track: Pipeline influence and impact, Engagement by channel, Campaign effectiveness by tactic, Conversion across the customer journey, Continuously refine: Messaging, campaign structure, channel mix.