Manager / Sr. Manager – Digital Marketing & Solution Management (Remote)

Johnson Controls•Glendale, AZ

41d•$100,100 - $133,600•Remote

About The Position

We are seeking a highly execution-oriented, strategic leader to join our Commercial Enablement & Experience team in our Sustainable Infrastructure business at Johnson Controls. This role sits at the intersection of solution management, vertical market strategy, and modern B2B marketing execution, leading initiatives to design, develop, position, and scale differentiated customer offerings. This is a hybrid role, with approximately: 50% focus on offerings development (solution management) 50% focus on multi-channel marketing activation and demand generation. The ideal candidate blends structured solution development, ICP-driven marketing strategy, and hands-on digital execution—with the ability to build scalable systems while also driving near-term results.

Requirements

5–10+ years across solution development, product/offering management, and/or B2B marketing
Experience defining ICPs, segmentation, and value propositions
Proven ability to design campaigns, manage complex workstreams, and drive execution across functions
Strong ability to operate as both a strategic thinker and hands-on executor

Nice To Haves

Demonstrated experience building modern B2B marketing systems, including multi-channel campaign development (email + social + content + web), account-based marketing (beyond deal-stage), content strategy and scaling (reuse, amplification, systems), and digital demand generation and nurturing.
Experience aligning marketing to vertical strategies and ICP-driven targeting.
Ability to operate in environments where priorities shift and outputs must scale without adding headcount.
Familiarity with agile / sprint-based execution.

Responsibilities

Lead Customer-Centric Offerings Development: Own the end-to-end development of priority offerings—from concept through commercialization—ensuring alignment to clearly defined ideal customer profiles (ICPs) and buyer personas, vertical-specific needs, buying processes, and decision drivers, and market demand and competitive differentiation.
Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation: Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies, connecting targeting, messaging, content, and campaign execution into a unified system. This includes defining vertical-specific marketing strategies, developing clear positioning, messaging, and narrative frameworks, establishing structured content systems, and building campaigns that proactively shape market perception.
Build and Execute Multi-Channel Demand Generation Campaigns: Design and execute integrated campaigns across activation channels to execute a coordinated, multi-touch engagement across the buying journey, including email, LinkedIn/social, web and landing experiences, content-driven engagement, and event and webinar activation.
Scale Account-Based Digital Engagement: Extend account-based marketing beyond deal-stage support by designing ongoing digital engagement strategies for target account lists and supporting sellers with structured, repeatable account engagement approaches.
Create Early-Stage Digital Engagement Pathways: Develop simple, scalable digital entry points that enable customers to engage earlier, such as assessments, guided decision tools, and content-based entry experiences, ensuring alignment between offering design, customer journey, and marketing activation.
Own End-to-End Campaign Execution (Doer Mindset - Strategic design + hands-on execution): Develop messaging, campaign assets, and execution plans; build and manage structured work plans and timelines; drive initiatives forward independently; remove roadblocks and maintain momentum.
Align Marketing, Sales Enablement, and Offerings: Ensure consistency between what we build (offerings), how we message it (marketing), and how sellers position and sell it (enablement). Develop sales playbooks, campaign messaging frameworks, and executive and customer-facing materials.
Performance Tracking & Continuous Optimization: Define and track pipeline influence and impact, engagement by channel, campaign effectiveness by tactic, and conversion across the customer journey. Continuously refine messaging, campaign structure, and channel mix.